Why Product Packaging Is Important? 5 Design Tips For Food Packaging

Have you ever visited a supermarket to buy a pack of peanut butter? If yes, you must have seen at least 15 different types of peanut butter packs, some in bottles, other in disposable pouches. What will you choose if you do not have any idea what tastes the best? Undoubtedly, you will choose the best packaging peanut butter without thinking about the brand’s name. So here’s one thing which is very important other than the product quality and that is product packaging. To stand out in a crowd and get consumers’ attention, a brand must focus on packaging the product in the trendiest and most appealing design to give its brand value for its product. Careful planning and engaging the right team to design the packaging will be beneficial for the brand’s success and will also improve the shelf life of the food product. 

Here’s how you can choose the right design tips to offer consumers the best customer experience and strengthen your brand value:

1. Pick The Right Material For Packaging:

All brands business needs to identify its business needs. Once it is identified, choosing the correct packaging material can add value to it and be the driving force in successful marketing strategy. Based on the product type whether it is a liquid item or a solid, or keeping in mind its shelf life, you can select the right type of materials, like; cardboards, corrugated boxes, boxboard, paperboard cartons, plastics, plastic films, paper bags, and styrofoam. If recycling is one of your main concerns, you can choose styrofoam and plastic materials. Considering the time to deliver the product to stores and maintaining temperature requirements can also influence the choice of the material. With all these important factors, you must choose the right material that not just protects the product from heat and leaks, but also that forces the consumer to pick your product.

2. Design With Clarity For Branding Awareness

After you pick the right material, hopefully that is environmentally friendly, the next step is to design the package that clearly puts the brand awareness in the forefront to the hungry customer. Your design should send the correct information about the product and its brand name. The clarity in mentioning food ingredients and its benefit will help the consumer to pick your product among the others without giving it much thought. Use fonts that clearly reads out the brand name with bright images that matches what’s inside the package. Making these details clear to the buyer can set you ahead in the competition and make them remember your brand name for their next buy. 

3. Make It Easy For Better Usability

Till a few years back, ketchups and sauces were sold in bottles. They brought an annoying part with this packaging after few usages and it became a pain to bring out the sauces from the bottles. This is when the package designers conceived of designing a product package in easy and simple to open bottles or plastics containers with a nozzle. Smaller packets with just tear, twist cap, and zip locks became consumers’ favorites. Normally consumers’ first choice while choosing the product is how easy it can be used and stored. With all of these options in mind, designing great food packaging has become an important part of brand value.

4. Limit the Packaging cost 

Many brands are in constant dilemma to produce a packaging that does not exceed the product itself. Spending more on the overall design and packaging would increase the cost and hence will not profit the business as expected. The packaging must complement the product and product value. There is no smartness in creating an expensive package for a low-value food product. This is where designers and manufacturers put all their experience to create packaging that is inexpensive and aesthetically appealing also. For a normal pack of chocolates, choose a thin plastic wrapper packing while for expensive chocolate you can design an exclusive packaging.

5. Play With Colors and Be Creative 

The customer is always attracted to colors and food is one product where colors play a major role. For an English Marie biscuit pack, creating a pattern and colors that represent English culture is a great choice. Similarly, a fruit juice bottle can be designed with colors representing the fruit with a hint of creativity. One most important tip while designing a food product packaging is to play with colors without adding too much of it. Simple is always appreciated as compared to too many colors. Your design should not be lost in a bunch of colors and patterns.

Final ThoughtSo, it is very essential for any business to focus on attractive and usable product packaging while making the brand name on the package visible even from a distance. Packaging is the first impression of the product and a sufficient amount of time should be invested for a design that enhances the product value. Hire assemblies.com for professional services to create a crisp design with the right material that brings success to the business.

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