Ways To Beat Out the New Hemp Farm Competition

Now might be a great time to get into hemp farming, because it’s an up-and-coming industry which is only set to grow in value and size over the coming years – not only because of the possibility of extracting the CBD compound but also because of increased demand for hemp based fabric used to create sustainable fashion and shopping bags.

However, as with any new industry, the competition is as fierce as the possibilities. There are more hemp farms springing up than you can shake a stick at, and although there’s nothing except start-up costs preventing you from setting up your own farm you may have a hard time carving yourself out as a front runner in the industry or getting a real foothold in promoting your products compared to everyone else’s.

So what are some ways you can get ahead of the game in beating out the new hemp farm competition?

Focus on a glowing content strategy 

This isn’t specific to hemp businesses, but it holds true for any business looking to grow their brand and attract loyal customers. You probably know the basics of having a consistent social media presence and keeping on top of your spelling and grammar, but that’s not all there is to it. As well as consistent amounts of content and regular contributions to your online presence you need to focus heavily on the quality of your content. When you’re looking at writing a weekly or monthly blog, you want to make sure each piece is well written and adds value to the visitor’s experience. This not only creates a good impression of your brand as knowledgeable about the field, but it also means that this potential customer has enjoyed interacting with you as a band – and will remember you when they want to learn more about the area or buy a product.

You should pay similar attention to your social media strategy. Clearly, content intended for twitter, instagram or facebook won’t be in the same depth as a blog post, but you should still make sure everything is relevant, engaging and appropriate for your target audience. Especially with instagram, it’s also an opportunity to target a specific audience; use the many types of software out there that are available to help you streamline your hashtag strategy and get your brand in front of the right eyes.

Setting up a comprehensive, quality content plan is a bit of a time investment, but it pays dividends. If you do this, it does half the work of building a customer base for you as people are interacting with and enjoying your brand without you hardly having to do a thing.

Hire a Hemp Focused CPA

Another thing you can do which will help you stay on the right track with your business growth plans and budgeting is hiring an accountant who not only knows their stuff but knows their stuff in your niche. Whenever a new business begins to emerge, so do experts in that niche in every relevant sector – from market analysts to customer service, you can bet your bottom dollar that someone will have made it their business to know everything about hemp farming. 

So find yourself a Green Growth CPA hemp business expert, and you’ll be on your way to blowing everyone else out of the water because you’ll gain so much insight and direction on where you money is going and where your investments are performing well.

Have a flagship product

This one might be easier said than done, as a flagship product has to be at least somewhat unique – it needs to be something that sets you apart from the rest of the pack. Whether it’s an amazing CBD lip balm you want your customers to know they can’t live without or a really spectacularly stylish pair of hemp trousers, having a product that is directly identifiable with your brand makes you stick in the memory of the buyer. It’s like Levi’s and jeans, Doc Martens black boots, or Converse’s All Stars – you need to have a product that makes you you. It makes you identifiable, unique and one apart from the crowd.

The main part of running a successful hemp farming business is simply going to be running a tight ship and keeping on top of the financial side of things – that will mean you can more than keep your head above water in terms of running the business. However, when it comes to beating out the competition in the hemp farming business, you need to set your business apart from the rest. First, you have to focus on creating a really high quality, targeted content strategy. Second, you need to hire a CPA that knows exactly how to work in the hemp industry. Finally, you should pick and promote a flagship product that sets you apart from the crowd. If you can do all those things, then you’ll be well on your way to being a front runner.

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