Most entrepreneurs and freelancers rely on conventional ways to reach their clients. That includes building a website, blogs, podcasts, or YouTube channels. Some of them also invest in their branding, on-page SEO, and content creation to increase the inflow of customers.
Their goal is to market themselves better because they think that reaching more clients means more money.
However, Russ Ruffino’s Clients on Demand business program believes in a different approach. They encourage entrepreneurs to attract fewer customers who are willing to pay more for the products or services they offer.
That means they need to reach out to a target audience looking for those products or services exactly and are willing to pay top dollar for them. But how can they achieve that?
Russ Ruffino is the founder and CEO of Clients on Demand. He is also one of the most influential business coaches in the world of marketing. Ruffino teaches entrepreneurs and freelancers how to get hold of the right customers willing to pay the right price.
He started as a bartender with just $500 in his pocket, and he made $250,000 in just five months from his first set of video courses. And, he achieved this feat even before he started Clients on Demand.
Let’s see how his business coaching program is different from the others.
The Shortcomings of Traditional Marketing Models
Most conventional marketing models rely on attracting prospective clients by using volume-based ads. Most people consider them to be a less invasive form of spamming. Moreover, they cannot target specific customers even with the best market segmentation strategies.
The chances of landing a client ready to pay top dollars are minimal. So entrepreneurs have to deal with a multitude of low-revenue generating customers. It also increases the number of issues and customer complaints that need to get sorted.
Business owners often have to micromanage, which leaves them the minimum amount of free time. Also, these obsolete marketing models often fail to generate the incomes entrepreneurs had hoped for their businesses.
What Makes Clients on Demand Unique?
The business coaching program by Clients on Demand aims to provide immediate results instead of eventual promises. Many entrepreneurs may think of it as a bold assumption.
But the business coaches at Clients on Demand do not believe in long-term content marketing strategies that require a commitment for a long time and often fail to pay off. Instead, their marketing strategy is an extremely focused model with a short sales cycle lasting 24 to 48 hours.
The business coaching program teaches entrepreneurs to reach customers with finely tailored needs that match the products or services offered. They also teach the business owners how to make their clients trust that the products or services will meet their needs.
Thus, the customers will be willing to pay more than the usual market prices.
Clients on Demand also teaches entrepreneurs to build instant connections with their target audiences using high-impact methods. These methods are based on focused and customized approaches instead of the usual blind shooting and hoping to hit a target.
The marketing strategies taught by them can attract clients willing to pay between $3000-$10,000 consistently.
What Does the Business Program Teach?
Clients on Demand teaches entrepreneurs to charge the prices they want by reaching out to clients looking for their products or services. They encourage owners to engage in business with 40-50 customers in a month at the max. Each customer should be willing to pay between $3000-$10,000.
The first step of the business program teaches entrepreneurs how to use consistent methods to focus on the right target audience. For example, a Facebook advertisement should be pointed to as the right demographics to fetch maximum results.
But instead of using generic forms, they need to plan methodically to design the ad. If an entrepreneur wants to earn high prices, they need to imbibe confidence in the target audience. They can achieve that by portraying themselves as experts and leaders in their industry.
Entrepreneurs also need to cultivate their brands by building the right online profile. Russ Ruffino teaches his clients how to create a short 45-minute webinar that can guarantee a high impact.
The webinar is easily accessible like a blog, friendly like a YouTube video, and depicts authority like a well-written article. He uses these methods to transform business owners from ordinary service providers to real influencers.
The last step is to consolidate the lead by establishing a human connection at a personal level. Instead of making the clients click on impersonal buttons on a website, entrepreneurs should talk to each potential customer over the phone.
But these phone calls should not be outdated scripts that pitch products and sound phony. Instead, Clients on Demand helps their clients develop the right strategy that creates a personal link with the customers without pressuring them into buying.
Entrepreneurs need to remember that they have to offer their customers something of value to charge more than the average market prices.
Therefore, they need to portray their products or services as solutions to a client’s biggest problems. That is what Clients on Demand can teach them.
They offer hands-on support for each step of the process. They also help in creating the webinar, set up Facebook campaigns, and connect with the customers at a human level.
Their exceptional business coaching program can help entrepreneurs generate six-figure revenues every month and achieve their business dreams.
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