Guide to Selling Books on Amazon in 2021

How to make money selling books on Amazon? Are there any tips and secrets? In this guide, we have developed a step-by-step strategy for launching a profitable bookstore on Amazon. 

Reasons Why You Should Sell Books on Amazon

• Join the most successful marketplace ever. Amazon is a globally leading online marketplace with millions of users worldwide and the opportunity to reach out to them. What’s more, Amazon comes with various features for store setup and promotion.
  
  Therefore, this marketplace is ultimately beneficial for those willing to launch an online retail business at a reasonable cost, without the need to develop their website and use expensive digital marketing tools and strategies. 
  
• Books are still popular. 65% of Americans still prefer to buy and read printed books. You will also be glad to find out that books are among the top 5 most popular categories on Amazon, so launching this business can be a pretty profitable idea. 

How to Find Books to Sell on Amazon

1. Research competitors. Before selling books on Amazon, make sure to research the competition in the book category. Try to narrow the category down to the genres and topics. Also, pay attention to the sellers with the best seller rating to get a complete impression of the competition you will face. 
   
2. Consider current trends. Pay attention to the trending and best-selling books on Amazon. It will help you catch the users’ preferences and find gaps in the other sellers’ offerings. 
   
3. Focus on one category/target audience. Don’t try to sell a lot of books at once. It is better to focus on one category and the corresponding target audience. For example, you can sell textbooks on Amazon and target your offers to students and schoolchildren. Books for kids are also popular. 
   
4. Buy books on wholesales/discounts and resell them. Now, you can buy several books on wholesales and resell them on Amazon. Don’t invest too much – get started from several books and expand your assortment step by step. 

Selling Books on Amazon: Tips and Secrets

How to make money selling on Amazon? Amazon has a lot of beneficial features to take advantage of and skyrocket your sales. Below is the step-by-step strategy to selling books on Amazon. 

Set Up an Account

To sell books on Amazon, the first thing you have to do is to set up your Amazon seller’s account. You have to choose from two options at this stage – you can either create a personal account and sell up to 40 items per month or register a professional profile.

The latter option is more reasonable if you are seriously planning to sell books and turn this idea into a full-fledged online business. Next, you will have to verify your identity, add your phone and credit card number, and provide other essential details. 

Choose between Amazon FBA or FBM

Amazon FBA (Fulfillment by Amazon) is a program with the help of which Amazon helps you store and ship your books for a fee. Amazon FBM (Fulfillment by Merchant) means all the business processes within the platform are your sole responsibility. The first option is more suitable for professional sellers. The second is for those who sell books to Amazon as a hobby. 

Describe a Book in Detail

Make sure to describe your books to make them better discoverable and searchable. Come up with a compelling description to either intrigue the buyers or persuade them there is a value they are looking for inside the book. Also, don’t forget to specify an ISBN – a unique code assigned to each book. 

Create Kindle Versions

Why can selling books on Amazon be pretty profitable? One of the reasons is the opportunity to create Kindle or ebook versions and send them at a very affordable price without the risk of running out of your inventory. A kindle is a great option for selling textbooks on Amazon since most students are eager to cut costs and access the information in a digital format, right from their mobiles. 

Ask Your Buyers for Their Feedback

How to sell a book on Amazon? Make use of social proof. The reviews your buyers can create for you are effective marketing tools. You have to ask them to share their feedback using an Amazon review tool, plus collect helpful and verified reviews. 

Make Use of Coupons and Promo Codes

How to make money selling books on Amazon? You can level up your conversion rate by using Amazon coupons and promo codes since they are great shopping incentives. Sharing a promo code is the way to give the users a fixed discount in a percentage. Providing them with a coupon means allowing them to save a fixed sum on a purchase that will be immediately visible before they add a book to the shopping cart. 

Conclusion

Selling used books on Amazon is an idea easy to get started with. Depending on the category and the target audience, selling textbooks and new books can also be worth considering options. Make sure to use the tips above to run a successful bookstore on Amazon, using all the marketing and promotion features provided by this marketplace. 

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