4 Tips for Marketing a Criminal Defense Law Firm

Succeeding as a criminal defense attorney requires more than merely providing your clients with high-quality representation. Although that’s certainly the most important factor influencing your potential to succeed, it’s also smart to remember that you need to attract clients in the first place. You can do so by implementing a thorough marketing campaign.

A single blog entry won’t teach you everything you need to know about marketing your law firm. Entire books can be written about this subject. However, the following tips will help you begin planning a campaign that delivers results.

Ask for Referrals

Your goal is to provide your clients with the representation they deserve. If you genuinely succeed in doing so, your clients may be willing to refer you to others. At the very least, they will be more likely to leave positive reviews on sites such as Avvo.

Embrace Content Marketing

When Bill Gates famously predicted “content is king,” he knew exactly what he was talking about. One of the best ways to attract customers in virtually any line of work is to provide them with valuable content.

What qualifies as “valuable content” will naturally vary from one industry and field to another. In your case, the type of content that might appeal to your customers would be content that answers questions they may have about legal issues.

For example, someone recently arrested for a DUI may be Googling such questions as “What are the penalties for a first-time DUI in [insert your state here]?” You can provide them with valuable content in the form of a blog entry that addresses their concerns.

Doing so will boost the odds of potential clients finding your website when they conduct Google searches. It will also help you establish yourself as an authority on legal topics. This will make you seem more trustworthy to potential clients.

Yes, generating content is time-consuming, but it’s also not a task you necessarily need to complete on your own. You can hire a freelancer to write blogs for you if they can demonstrate they have an understanding of the law, or at least an ability to conduct proper research.

Consider Radio Ads

In the digital age, advertising a law firm via radio may seem to be a very old-fashioned tactic. While it’s true that radio advertising is no longer ideal for some professionals and brands, as a criminal defense attorney, you may actually benefit from buying some ads on the radio.

This is because criminal defense attorneys tend to only serve clients in limited geographic areas. If you’re a criminal defense lawyer in New York City, it’s unlikely you’ll be working with many clients from LA.

Advertising on the radio gives you the opportunity to market your firm to a localized audience. While you shouldn’t exclusively advertise on radio, it is a method that has the potential to yield a reasonably strong return on investment.

Advertise on Facebook

Facebook literally has billions of users across a range of demographics. Running ads on Facebook thus gives you the chance to reach a large number of potential clients.

When you plan a Facebook ad campaign, you also have the freedom to specify which part of the country you want users who see your ads to live in. Like advertising on radio, when you advertise on Facebook, you can optimize your return on investment by only marketing your firm to people who live in the areas you serve.

Just be aware that any form of marketing can be complex. You’ll have to experiment with a variety of tactics to ensure ideal results. However, if you’re persistent, you can help your firm grow substantially.

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