5 Benefits of Using AI Software for Production and Programming

Working in the entertainment industry is complicated. Running a show, creating content that resonates with a wide audience, and understanding what people want are all inherent challenges that come with being in the field. Whether you’re producing shows or merely licensing and broadcasting them, you need fresh insight into how they’re performing, what your audience wants, and how to do better overall. Harnessing the power of artificial intelligence to help glean vital information and insight into all the most important areas of the field can help you run more efficiently and ultimately succeed. Here are five benefits of using AI to help you make important production and programming decisions.

Audience Analytics

When it comes to marketing—digital, print, or otherwise—knowing your audience is essential. In the old days, understanding your audience often required an outside agency, focus groups, and plenty of qualitative and quantitative research methods. While collecting and analyzing data is still an integral part of understanding an audience, there are now tools out there that can streamline the process considerably. When you need actionable insights into what your customers want, it’s important to pay attention to emerging trends and viewing habits. Answering vital questions like: Is there a particular show that seems to engage viewers more than others? How long are people spending watching various pieces of content? What are the trends? How are viewers rating content and why? These are all essential questions that good audience research can answer. Can artificial intelligence help you collect and understand your audience metrics? Absolutely! Integrating AI into your audience analysis can help you glean insight into audience behavior. The AI analyzes audience behavior, activity, and trends. It constantly analyzes the available data and returns valuable information you can use to cater to your audience and drive value with your programming.

Make Better Programming Decisions

Speaking of programming, a program director’s job isn’t always easy. Programming requires managing licenses, coming up with content you want to broadcast, and figuring out where all of it fits onto a schedule. Think about distribution as well. Do you plan on putting content on VOD or streaming? Releasing it another way? You want to have an advantage when you’re negotiating distribution details and licensing. This is another area where AI can really give you an advantage. Through robust data collection and detailed processing of that information, you’ll have all the knowledge you need (revenue, past performance, demand forecasts, asset value, etc.) to help you navigate licensing and distribution deals successfully.

More Promotional Reach

When it comes to satisfying an audience, understanding them is only part of the job. You also need to reach and engage with them, because they’re the most important part of the business. Promotions and marketing are two valuable paths to accomplish this noble mission. So how do you maximize and increase your promotional reach? If you already have a ton of data but aren’t quite sure what to do with it, AI can help you analyze it and figure out where you’re falling short. You may need to promote a particular series more aggressively via certain channels rather than relying on social media. Perhaps your marketing is too focused or niche, resulting in a loss of current and potential customers/subscribers. Regularly reassessing your marketing plan is vital to better promotion, recapturing lost revenue, and uncovering new revenue-generating opportunities. 

Enhanced Operations and Production

If you’re actively creating content, you’ll need good AI software to handle most of the details and heavy lifting. With it, you can double or triple your operation’s effectiveness. AI solutions enable you to get a secure foothold on your data, tracking, licenses, and any other pertinent information you need to operate smoothly, whether you’re producing a brand new show, budgeting forexisting work, or narrowing the details or a tricky distribution/rights deal. AI is there to help you make the deals that matter with the right information, every time. Most AI solutions are also very user-friendly, making them easy to use for folks who aren’t tech savvy. Regardless of its purpose, it’s an invaluable tool for broadcasters everywhere.

Increased Return On Investment

When you put money into a solution, you expect results. Investing in your programming, your content, and your audience should all lead to success. By using all the tools available to you within the AI solution’s framework, you can ensure constant success and optimize the return on your investment. Whether it’s valuable insight into revenue-generating content or invaluable audience behavior metrics, adding a powerful artificial intelligence-based management system to your workflow will streamline your operation, help you find revenue opportunities/streams, and ultimately assist you with understanding your audience in a way that will benefit you both.

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