Animated videos can be classified based on their purpose, the tasks they are supposed to perform. Different types of explainer videos allow you to achieve different goals. 2D explainer video helps out when a company has a tight budget. Also, this method works great if you need to detach from the same type of competitors.
2D animated explainer videos are also ideal if you need to keep your site loading very fast or keep your web pages lightweight. 3D explainer videos often look more impressive.
They are suitable if the company does not have restrictions on production time, budget and site bandwidth. Usually, the cost of 3D animation explainer video is above. But this format is best perceived by potential viewers.
Objectives of the instructional videos
In general terms, these tasks look like this:
• To Sell;
• To Train;
• To Present;
• To Inform.
A separate type (format) is the design for television broadcasts. In addition to the classification according to the tasks that the video should perform, there are also different styles in which animation videos are performed: 2D and 3D animation, doodle videos, and so on. Each target has a different style, length and presentation.
Task 1. To Sell
The main purpose of an advertising video is to sell goods or services. The specificity of an animated selling video, video infographics, explainer video is that the call to purchase is carried out through an explanation of the advantages of the offered goods and services.
This is a new type of advertising – intelligent advertising, where there is no place for imposing unnecessary services on the consumer. In such a video, it is important to answer the question, offer a solution to the problem that worries the viewer, explain why it is the best.
This determines a certain structure of the narration in this type of video: setting a problem, describing its solution, calling to action, etc. The structure of the scenario of such a video is described in a little more detail here.
Task 2. To Train
A classic example of a common video tutorial is the instructional video. The main purpose of such a video is to educate and explain how to use, for example, some kind of service. The animated training video can be widely used for any educational purpose. This is a good way to effectively convey information in an easy and memorable way.
Task 3. To Present
Video infographics are widely used in various presentations, since they are an effective means of conveying the necessary information to the audience. An animated video is well remembered and has a greater response from the audience than a regular presentation, of course, provided that the video is made with high quality.
Video presentations are often designed to serve the purpose of selling a product or service, however, unlike sales videos, training videos have a different storytelling structure, quite often longer timing, and rarely include a direct call to action.
Task 4. To Inform
This type of video is designed to convey to the audience a message, sometimes quite short, for example, about an upcoming event, etc.
Task 5. TV broadcast design
Such a video has its own specifics, it includes the packaging of TV programs, different graphics for programs, news, etc. Styles of design can be very diverse. This is a separate direction of motion design, it is also called broadcast design.
Animation video styles
As for the general styles in which you can create animated videos, they are the following: 2D and 3D animation, doodle videos, animated (kinetic) typography, and their various combinations. There is one more style in which you can execute videos of the described types – this is stop motion.
It has its own characteristics, and the specificity of the production is different from the creation of classic animated videos. Absolutely all of the above types of video can be performed in such styles.
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