Your Guide to Writing the World’s Best Email Subject Lines

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Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the […]

Your Guide to Writing the World’s Best Email Subject Lines
Will Robins

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