Feedster
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One question I habitually ask our clients is, “What metrics do you use to measure and improve your email marketing performance?” The answers vary, but they typically cluster around: ESP-provided campaign-level rate metrics: Open rates, click rates, click-to-open rates, etc. Clients are typically looking to improve these metrics over what they have achieved in the past. […]
Hidden Metrics To Help You Improve Email Performance
Will Robins
from Feedster https://www.feedster.com/things-to-do-not-at-work/health-and-wellness/hidden-metrics-to-help-you-improve-email-performance/
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