Why You Should Start Using Chatbot for B2C Sales

Just a few decades ago, very few people aspired to become an expert in sales. In our eyes, salespeople are shaped like people dressed in luxurious clothes, shiny hair, and talking like honey in their ears. Moreover, we have a prejudice that these merchants often use some of their smart tricks and talents to attract customers.

Today, more than three billion people on earth are connected via the internet. The world becomes flatter, making the opportunity for businesses to expand their markets also greater.

This invisibly turns selling into a profession in society. But selling is not intrinsically the same as the biases inherent in our thinking. To be a great salesperson, you need to understand specific concepts, like CRM, B2B or B2C. In this article you will learn about how B2C sales are more effective with chatbot services. 

B2C is a term frequently used in business and marketing. People often refer to related terms such as B2C company, B2C Marketing, B2C e-commerce websites. So what is B2C? What can B2B Marketing learn from B2C Marketing? 

B2C stands for Business to Customer, which refers to businesses that sell products or provide services to end consumers. C in B2C is the end consumer (End-user). That is, C also includes businesses that purchase goods for consumption. For example, a business buys tables and chairs for office work.

While doing business with consumers exists both online and offline, the acronym B2C is mainly used to describe a company that operates e-commerce online. B2C businesses played a large role in the rapid growth of commerce on the Internet in the 1990s.

Large amounts of venture capital flowed into consumers in the form of free online services and reduced shopping prices, promoting the adoption of new vehicles. With more people connecting online, new technology and new online business models, many types of B2C companies are now growing online. 

What B2B Marketing Can Learn From B2C Marketing?

Let’s explore what B2B Marketing should learn from B2C Marketing. B2C companies have long been active in the field of social media marketing and B2B businesses (Business To Business – companies with corporate or institutional customers) are quickly realizing that the use of B2B social media marketing is crucial to finding and engaging customers. Sometimes B2B needs to learn from the marketing experience of B2C companies.

The first lesson that B2B Marketers can learn from the tactics and strategies of B2C companies is an important rule of marketing: Every buyer and every seller is also a consumer. Jeremy Durant – Sales Manager of B2B Marketing Communications Company called Bop Design said:

“Before we marketed to businesses, we were consumers first. We also have personal lives and are also buying goods and services, building and keeping relationships for life. B2B marketers can fail by not realizing that the first impressions from potential customers and customers are the most important.” 

A common mistake B2B marketers make is focusing too much on the features of their product or service rather than the emotional benefits. B2C companies understand that people often buy because of emotions rather than listed features.

When you sell on features, buyers are often more price sensitive. B2B marketers need to remind people of the key benefits associated with their services, such as stress relief, clarity, focus, and time savings.

Another important lesson to take from the B2C model is branding. Branding tactics such as event sponsorship, outdoor advertising and display advertising, which help build brand awareness and can help build relationships and create lasting customers essential when building a brand for both B2C and B2B companies.

Maximise your business with new technology

Chatbot in B2C business is no longer a new topic, but with B2B’s characteristics of products, customers and a different approach then B2C, not many businesses have fully exploited it.

But every difficulty there is a solution. Installing chatbots and knowing how to take advantage can still bring you a lot of efficiency, especially in the period of attracting and creating a large number of customers, taking care of customer support automatically, even selling goods for you. 

Free online chatbot platform, 13chats provides full knowledge base on ‘chatbot for businesses’ with 2 main purposes:

• Improve knowledge, grasp new trends for all employees
• Find out how to successfully apply and deploy Chatbot into the company’s business activities

At 13chats, we believe that there are 3 factors that determine the success of the chatbot campaign:

Attractive Offers

An attractive incentive or reward will attract customers who are willing to do all reasonable requests to get that reward. They can also share to the community around them to receive gifts together.

Excellent Chatbot Script

This makes it easy for businesses to ‘hypnotize’ their potential customers to fulfill their goals.

Strong branding

You wouldn’t receive messages from a stranger or from a multi-level company, would you? With a brand that everyone knows in advance, it will create trust and remove doubts from customers.

Although, knowing the three factors above is not enough, you also need to know the specific tactics to follow each stage such as:

• Attract customers to increase the number of customers
• How to take care of customers automatically
• How to campaign chatbot (achieve high interaction salary, share widely)
• Some notes about Facebook’s policy on chatbot

Evidently, the above information is an overview of what B2C is, as well as the points that B2B Marketing needs to learn from B2C Marketing or in other words this is a comparison between B2B and B2C Marketing. Hopefully, this helped you understand more concepts and tools to create a chatbot completely free for B2C sales.

Surely your business will become better, thanks to the direct application of chatbot in websites and social networking platforms. Consequently, this can be a useful article for readers who are learning about business models.

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