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“Free” ebooks and guides are always praised by a website’s visitors. The gesture of offering something for free seems like a genuine offer to visitors. But businesses are strategically using these free offers for marketing. This practice is a great way to: Gather email addresses Email is a direct contact to a highly targeted lead, and this can often lead to future sales and nurturing of the lead. When “free” items are given away, it allows for: Lead Generation Free guides and books are a subtle form of lead generation, and this can be very profitable for a business. How?
Why Businesses Give Away Free eBooks and Guides
Ryan Yarbrough
from Feedster https://www.feedster.com/at-work/sales-and-marketing/advertising/advertising-services-and-strategy/why-businesses-give-away-free-ebooks-and-guides/
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