Brandspeak: For Brand-First Behavior, Leverage Your Leaders

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  The following guest post is by SAP senior director Joe Pantigoso. To become a brand-led organization, consider using your leadership in a new way to inspire brand-first thinking. You’re probably already using your senior executives in internal communications—like in company-wide emails, town halls and corporate portals. But have you ever thought about using them in your employee brand […]

Brandspeak: For Brand-First Behavior, Leverage Your Leaders
Will Robins

from Feedster https://www.feedster.com/at-work/social-media/social-media-marketing/linked-in/brandspeak-for-brand-first-behavior-leverage-your-leaders/