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The following guest post is by SAP senior director Joe Pantigoso. I’m often get asked by students and start-ups to recommend books on brand and branding. Here are 3 go to sources I often recommend: 1) Aaker on Branding: 20 Principles That Drive Success by David Aaker. Written by a recognized brand guru known for his work in […]
Brandspeak: Three Go-To Books on Brand and Branding
Will Robins
from Feedster https://www.feedster.com/at-work/social-media/social-media-marketing/linked-in/brandspeak-three-go-to-books-on-brand-and-branding/
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