To run a successful business, you have to develop a substantial customer base, but more than that, you need a pool of reliable, high-volume return customers. Clients who make an occasional purchase offer only an insignificant lifetime value, especially when you compare the onboarding costs; it’s the loyal clients who put you well into the black.
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from Feedster http://www.feedster.com/blog/loyalty-leadership-4-tips-for-creating-return-customers/
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