Wednesday, June 7, 2017

Faking ‘wokeness’: how advertising targets millennial liberals for profit

Banking on a coveted demographic that is increasingly in the bluest cities, brands are trying to make their toilet paper save the world

Eco-warriors are celebrated in one video. In another, a message flashes across the screen: We believe no matter who you are, where youre from, who you love, or who you worship, we all belong. Yet another ad champions the theme …



from Feedster http://www.feedster.com/blog/faking-wokeness-how-advertising-targets-millennial-liberals-for-profit/

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