Buying guides are one of the most effective forms of content you can write from a marketing perspective. In theory, they’re very simple—a buying guide is an instructional document that informs a customer about a given product (or type of product) with the intention of helping them make a buying decision. However, in practice, buying guides are more nua…
from Feedster http://www.feedster.com/blog/larryalton/how-to-write-better-buying-guides-for-your-customers/
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