Top Effective Online Marketing Trends

The fact is that content marketing and online marketing will go through a much needed overhaul, and these changes are not just simple edits or tweaks to the rules. We are talking about a massive overhaul here. The tricky part here is that humans in general are not good at anticipating what could happen in the future. Even if all of us could feel and see these user-friendly innovations at the moment, we will not know the proper way to respond to these changes.

As a result of these major modifications, marketers have to carefully study subjective circumstances and adapt to radical technologies to maintain their relevance. This is because consumers are more dependent on the Internet for education, entertainment and general information nowadays. These channels include forums, review websites and blogs.

The good news is that this article has been created to help people make sense of some confusing elements and keep things Accessible. The following list contains the top effective online marketing and content marketing trends that businesses need to be familiar with:

Joining the Mobile Revolution

Why do companies have to do this? It is because customers can easily be found via their mobile devices. Anyone who spends a lot of time outside the house will notice that other people have their eyes on their mobile phones every 5 minutes or so. This is what startups, marketers and business owners can take advantage of, but statistics show that a lot of firms do not optimize their landing pages and websites for mobile traffic accessibility. Around $1 trillion in probable sales is lost because of this current practice.

Interactive Storytelling

A wise marketer will always ask himself or herself about what people are looking for. Based on researched data, consumers are drawn to engaging stories where they are a part of something huge, or to be more than just typical customers. This social and emotional game has just become more exciting due to interactive storytelling which creates a deeper connection with the target audience.

This online marketing trend helps build brand reputation by engaging the consumers in a significant relationship. The ingredients needed for an exciting story are morale, message and emotion.

Live Streaming

This global phenomenon started with social media networks like YouTube and Twitch, and is now being integrated into services like Vine, Instagram and Facebook Live. Those clever marketers will not make use of this online marketing trend to bore their target audience with their daily office activities. They will instead engage the consumers with live footage of an event. The benefits of doing this are enormous, such as building up a larger audience, and creating a buzz on social network sites as well as user engagement.

Live streaming a company event will grow a sense of urgency in those customers who want to see an exclusive event, especially if there are celebrities or other popular individuals involved.

Influencer Marketing

Speaking of popular individuals and celebrities, getting these influencers to impact a specific industry or niche in a positive manner is another effective online marketing trend. Influencers have long reach due to their popularity, and this can help a brand produce a faster ROI (Return of Investment). The company will coordinate with said influencers to boost their brand awareness and market their goods and services to the influencer’s network of followers or fans. The parties involved will make use of blogs, social media and other forms of online communication to interact with each other.

Influencer Marketing makes use of the traditional “word-of-mouth” style of marketing, but takes advantage of the latest advancements in communication technology. Those entrepreneurs who are experts in this online marketing trend have the ability to properly identify the influencers who will most fit the given situation and get the results that they want, and then some.

The Consumers Will Want Visual Content

Thanks to advances in computer technology, Accessibility, high-speed Internet and social media, a lot of consumers prefer to look at a lot of images instead of pages that are filled with text (apologies to the book readers out there, but this trend is constantly growing). Most social shares online have images in them, and it is becoming increasingly rare to see a blog without a picture or two accompanying the post. Here are some statistics on visual content that are valid as of 2016:

• Social networks are composed of 63% of images.
• Visual content updates on social media total 66%.
• Half of all people online have shared a video or image that they discovered in the Internet.
• Around 54% of everyone online has posted original videos or photos that they made themselves.

Whether businesses will make use of customer artwork, images, screenshots, charts or infographics, it does not matter in the long run. What is important is the use of visual content to entice the minds and eyes of consumers with something apart from just mere words.

Video Effectiveness

This is in relation to the discussion of visual content, as 2016 is considered the year of video effectiveness. According to statistics, approximately 84% of B2B marketers plan to increase their video marketing budgets the year after, and 83% of these marketers are in agreement that videos are efficient in helping them reach their content marketing objectives.

For an industry to capitalize on this trend, it must think of an Accessible and effective video strategy that provides product overviews or addresses common inquiries by consumers.

Repurposed Content

Recycling content is not a new topic of discussion, but this online marketing trend is quickly becoming popular as marketers find out that reusing content is easy and User friendly. If that particular piece has already connected with the target audience well, it should be a no-brainer to repurpose the content by adding more relevant information to it.

For example, a well-written blog post can be segmented into key pointers for:

• Live video or chat sessions.
• Sharable video clips.
• Those “how-to” video tutorials.
• Bullet points for discussion, like this one.

All of these online marketing and content marketing trends will help businesses succeed in promoting their brands, goods and services in an effective manner. Also if you don’t have any website you could always create one. What you need is a hsoting, domain name and a excellent website builder like WordPress, Drupal and Joomla. There are lots of helpful sites with step-by-step tutorials on how to create your own website that you could use to build a website.

 

from Feedster http://www.feedster.com/blog/twitter-easyvince/top-effective-online-marketing-trends/

7 Ways to Be Like Nate Diaz (Number 2 is Our Favorite)

Nate Diaz is a MMA fighter that has 19 wins.

He competes in UFC and recently had some pretty significant media come his way.

He was accused of smoking marijuana on live television. It was actually a CBD vapor pen. Check out the coverage clips below.

1. Be Born in Stockton, California.
2. Use CBD on live TV from Purecbdvapors.com
   
3. Go through Ultimate Fighter the Television show.
4. Compete in World Extreme Cage Fighting, Strikeforce, and Pancrese. Then the UFC.
5. Be a Master at Mixed Martial Arts.
6. Hold a title in the UFC.
7. Have a brother that is a UFC Champion as well.
   Want to watch the full coverage?

Here is the video and audio.

from Feedster http://www.feedster.com/blog/admin/7-ways-to-be-like-nate-diaz-number-2-is-our-favorite/

Handling Your Financials 5 Easy Steps to Take Your Financial Future Under Control

A lot of people are struggling with their personal finances, despite the fact that they have a good, stable paycheck. This occurs because not a lot of them take good care of their spending habits. This type of behavior can cause a lot of problems in the future, as there are always unexpected expenses which can put you in debt for a long time. If you want to take complete control of your finances, you need to take several steps. You should become a master of your finances and make a better financial future for yourself.

Set your financial goals

Setting goals is the strongest foundation for becoming better at anything. So, if you want to become better at handling your own finances, you should set goals which are going to motivate you to continue down this path, as you are going to face a lot of challenges. It is in these times that you are going to need that extra motivation, which is going to come from the goals you have set for yourself.

Determine your budget

One of the first steps that you have to take is to determine how much money you are making and spending. Creating a budget plan can be performed within a mere 15 minutes. You just have to take notes of all the monthly expenses that you are facing. This includes all of your bills, grocery expenses and the usual prices of gifts for your friends’ birthdays and celebrations that you want to attend.

In order to get into more details, you are going to follow how you spend money for a month or two, to get an idea where your money is going. And, once you have set up a precise budget, you can eliminate all the unnecessary expenses, making it easier for you to save money.

Start saving

After this, you need to determine how much money you are going to put into your savings account. A good idea is to save around 10% to 15% of your salary. If you are in a situation where your income drastically exceeds your expenses, you can afford to save up to 30% of your salary; and make sure that you do. You should always have an emergency fund because of the volatility of the market, which may lead you to losing your job at any point.

Create an investment flow

It is always great to have a certain amount of money in your savings account, but as this amount starts increasing, you should seriously consider investing. There are different low-risk profitable investments that you can make; the point is to select an investment that brings a little bit of profit, but it is ultimately not a risk. If you love taking risks, there are many other options, but better stick with a safe one.

You should invest, as money can lose quite a bit of value over time due to inflation, and some investments ensure that you are not only going to prevent devaluation, but also make a bit of a profit. As soon as the money on your savings account adds up, consider different investment options.

Stay informed

You do not have to go through a formal education to acquire knowledge related to the financial world. There are simply numerous online resources in the form of blogs and other content, which offer an incredible amount of ideas and experiences that you can learn from. Many people are bothered by constant research, but investing a mere hour every single week is going to greatly affect the way you perceive finances and how you are handling them. Follow several blogs, and you are going to learn a lot of things they simply don’t teach you at school.

These are some of the best steps that you can take in order to take complete control of your life. These are also the same principles that a majority of millionaires use despite the fact that they have enormous amounts of money. The sooner you start taking these steps, the sooner you are going to ensure a secure financial future for yourself.

from Feedster http://www.feedster.com/blog/vladzivanovic/handling-your-financials-5-easy-steps-to-take-your-financial-future-under-control/

3 Impressive Business Moves Made by Daryl Katz

Daryl Katz, the founder of the Katz Group, has had a long and successful career. The Katz Group is one of the largest privately owned companies in Canada. Many people don’t know much about Katz’s career, though, other than that he owns the Edmonton Oilers, an NHL team. A closer look, however, shows that Katz has used each business success to fund an ever-growing interest in pharmacies, real estate, and entertainment.

Growing a Pharmacy Empire

The Katz family got involved in retail pharmaceuticals when Daryl was just a toddler. His father, a trained pharmacist, opened and managed a large drugstore in Edmonton. After completing law school and starting his own firm, Daryl took a greater interest in the family business. He and his father started Medicine Shoppe in 1992. Katz had his sights set on something larger than a single family-owned drugstore, though. By 1996, he had purchased Rexall drugstores, which had a dozen locations throughout Canada.

Under Katz’s direction, Medicine Shoppe and Rexall stores grew. By 1998, he controlled 30 Medicine Shoppes and 80 Rexall drugstores. He expanded the empire again in 1997 by purchasing 143 Pharma Plus stores. In just over six years, had Katz used a small business to leverage control over 253 drugstores. Not surprisingly, the chain of drugstores continued to grow.

Starting the Shift Toward Real Estate

Image via Flickr by IQRemix

In 2008, Daryl Katz made an investment that some would consider risky: He purchased the Edmonton Oilers for C$200 million. Katz had bigger plans than just owning the hockey team, however. He planned to turn the northern area of Edmonton into an entertainment and recreational complex that would attract people from all over the city.

Katz spent several years dealing with Edmonton’s city council to reach a funding agreement that would allow construction of Rogers Place arena, a new home for the Oilers. The city decided to invest C$279 million in the project. Katz plans to take this venture even farther by building homes, condos, restaurants, and other attractions in the area.

Katz’s real estate involvement doesn’t focus exclusively on Edmonton. The mogul has also purchased high-profile properties in Bel-Air, Los Angeles, where he lives during the winter. In 2015, he bought Art Linkletter’s former 4.6-acre estate for $34.5 million. In 2016, he bought a three-bedroom Bel-Air home for $9.1 million.

Developing a New Feature Film Company

Never one to rest on his laurels, Daryl Katz decided to use his growing wealth to invest in the feature film industry. Accordingly, he and veteran producer Joel Silver joined forces to create Silver Pictures Entertainment, which aims to develop web content as well as feature films.

Silver has worked on several successful projects, including the movies “House on Haunted Hill,” “Thirteen Ghosts,” and “Gothika.” He is currently working on “Project X” and “Sherlock Holmes” with Warner Bros.

Daryl Katz seems to excel at every venture he touches. Some of this ventures, however, stand out as truly impressive business moves. As long as he keeps making smart decisions, there seems to be no limit to what Katz can do with his investments in pharmacies, real estate, entertainment, and beyond.

from Feedster http://www.feedster.com/blog/sambradford/3-impressive-business-moves-made-by-daryl-katz/

How to Increase Job Security at Your Company

Finding a job can be hard enough especially if you don’t have much experience in a certain field. Once you have that job you will want to make sure that you are going to keep it. Job security can give an employee peace of mind that is unrivaled for many.

Knowing that you have and will have a job for the coming months/years is something that people can build a future around. Those who do not have job security could be hesitant to make a big purchase like a home or be worried to put a down payment on an engagement ring.

Job security is something that you can work on though by being proactive. The following are a few of the things you can do to help make sure you don’t have to worry about keeping your job.

Let the Numbers Do the Talking

Business is all about the money that you bring in or job that you do. If you constantly are the top performer in your department you can assure yourself that your job is quite safe. Upper management will never support getting rid of one of the highest producing employees unless there is a character issue.

Some employees just shoot for the middle as they feel like this gives them a form of job security as the lowest producers will be terminated first. Instead you should ensure that in the case of budget cuts that you are nowhere near the middle when it comes to profitability so you can have security even in the most extreme of cases. Do not forget to write down numbers and bring them in during performance reviews as these can be great bargaining chips for a raise.

Go Back To School

Going back to school does not mean that you will have to give up your job. There are plenty of online degree programs that include degrees like your MBA or a nursing degree. Furthering your education can do a variety of things including open up positions that have educational requirements. Your employer will view going back to school as a positive as employers want employees that are constantly developing rather than staying stagnant.

Even if this degree does not garner you a promotion, it will get the attention of management that you were willing to improve yourself for the company. At times if the degree directly impacts a job, the company will pay for the education as long as you promise to work for them for a certain amount of time. If your company is willing to do this then job security is yours for the near future.

Learn New Skills

Learning new skills can allow you to change positions or even departments. Someone working at a content production company as a writer might take some classes on graphic design. An employee that can produce written content as well as infographics is far more valuable than a person who can just do one of these things.

With new learned skills you might not be offered a promotion but a lateral move can be a possibility. Lateral moves are perfect for people who see their department/job dying and want to go to a department with a better future.

Brand Yourself as a Model Employee

A personal brand is quite important in a professional setting and many things that you do can impact that brand. Someone who is constantly late or their work is sloppy is building a brand that they might not be able to overcome. It will be a slow process to build your brand as it will take many months of contributing quality work, being punctual, and being positive in the office.

A few missteps can ruin a professional brand so it is important to take each bit of work you do personally as it can impact the way everyone in the office views you.

Job security is something that is genuinely appreciated by many in the workforce. Increase your job security by trying some or all of the above as the peace of mind it will be is priceless. Make sure that you secure your job for years to come by taking initiative and making yourself irreplaceable to the company. Secure your job and secure your future!

 

 

from Feedster http://www.feedster.com/blog/admin/how-to-increase-job-security-at-your-company/

10 Dives You Must Visit in Your Lifetime

If you want to have a great view of the diverse aquatic species and amazing underwater ecosystems, you need to visit a variety of dive sites across the planet. Whether it is a shipwreck, cavern, or an area with rear marine creatures, you can expect to have an exciting time in world’s top dive sites. Here is a selection of 10 popular dive sites you should go to before you die.

1. Yongala, Australia

SS Yongala ran aground off Queensland’s coast due to a cyclone in the year 1911. The cyclone killed 122 people including the entire crew and passengers. In addition, a famous racehorse known as Moonshine and a red bull were killed in the wreck. After 70 years, the Yongala wreck received special official protection. Presently, Yongala is bustling with life and you can find diverse kinds of marine creatures including beautiful coral, schools of tiny fish, tiger sharks, turtles, octopuses, and snakes.

2. The Barracuda Point on Sipadan Island

Barracuda Point is a unique world class dive site located off the Sipadan Island in Malaysia. This site has an 800 metres drop off and a wall of coral, where barracuda fish surround you and sharks keep swinging by. Strong sweeping currents blast across the underwater prairie where you can white tip sharks, turtles, buffalo fish, yacks, groupers and coconut crabs.

3. Blue Corner, Palau

This outstanding wall dive is sought after by more experienced divers. The strong currents that are frequent here make the dive more challenging. On the wall, you will see an amazing diversity of marine life including mantis shrimps, nudibranchs, and morays. Blue Corner provides an excellent chance to see different types of sharks, snappers, eagle rays and barracuda. This dive site is also popular for scuba diving. Scuba diving is an undemanding physical activity for both new and experienced divers.

4. Shark and Yolanda Reef, Red Sea, Egypt

This coral reef contains three large reefs: the shipwreck of SS Yolanda, the Shark Reef, which is an exceptional drop off and the Anemone city. The currents provide a good environment for drift diving. Typically, most divers begin at the Anemone City and then proceed by drifting to the Shark Reef. The exciting diving experience eventually terminates in the Yolanda wreck.

5. Thistlegorm, Red Sea, Egypt

This is a huge shipwreck that requires many dives to see all it has to offer. In 1941, the Thistlegorm, a British ship, was attacked by opposing forces through an air strike and it sunk. At that time, it had a large cargo comprising various war supplies including train carriages, motor bikes, rifles and trucks. Strong currents move in diverse directions near the surface and on the shipwreck.

6. President Coolidge, Vanuatu

The wreck of President Coolidge is located in northern Vanuatu. It was originally a World War 2 luxury ship. But the US navy took possession of it. However, one of America’s mines sank the ship. The wreck is now protected by law and it is a marine reserve. SS President Coolidge has some large facilities including, 47m long dining rooms, a 33m long promenade deck, and a 50m mosaic-lined swimming pool.

7. Liberty, Bali, Indonesia

This is a picturesque shipwreck lined with corals, gorgonians, and anemone. You will see black sand, which serves as a brilliant colour contrast to the diversity of aquatic creatures including a large school of trevally and more than 400 different species of fish including wrasse, goldfish, surgeonfish and the unicorn.

8. Navy Pier, Western Australia

Navy Pier has a T-shaped structure and it extends to about 300m beyond the shore. Even though this dive site is somewhat restricted in size, you can stay here for up to five days or more and you will still want to keep diving. This is particularly true when you dive at night. You will see plenty of scorpion and lion fish, white tips, woebegone sharks, eels, stargazers, flatworms and nudibranchs.

9. Manta Ray Dive, Kona Hawaii

At Kona Hawaii, underwater lights positioned on the ocean bed naturally attract a volume of plankton, such that many manta rays make this place their home. Manta rays are extremely beautiful sea creatures that could easily get you carried away each time you see them.

10. Blue Hole, Belize

The Blue Hole is a very wide and deep hole, which is inhabited by various species of sharks. From the warm reef that is above it, you will move down gradually into the cool blue hole. The water shimmers and wavers as you cross from salt water to fresh water. You will see large schools of tuna and various pelagics move into the hole to clean themselves as you descend further to see the stalagmites of old caverns.
Those are our top 10 dive sites from different parts of the world. One of the best ways to explore most of these dive sites is through packaged tours. These tours sometimes have very limited spaces. So you should book for your next trip early to avoid undue delays.

from Feedster http://www.feedster.com/blog/twitter-epicninjadaboss/10-dives-you-must-visit-in-your-lifetime/

Tips to Get More Production out of Yourself at Work

The name of the game in all businesses is production whether it is a sales staff member or a customer service agent. High production numbers do not go unnoticed as many employers base promotions totally on numbers rather than other intangibles. This could be because they don’t want any conflict if someone was passed over a promotion or they know those who produce can lead a team at their company. A small boost in production on a daily basis can make a huge impact on the monthly and quarterly numbers.

Use That Paid Time Off

Production slumps can happen when a person feels burned out or hasn’t had any time away from work in a while. Instead of having your paid time off roll over to the next year, use it ASAP if you are in a production slump. The time off could be a staycation or you could take a vacation to somewhere you’ve always wanted to visit.

Travel plans have never been easier to set up as there are multiple deals for nearly every location. Find a hotel even in the downtown area of your city if you don’t want to go too far and recharge your batteries. The rejuvenation that time off brings an employee is unmatched so use this to your advantage.

Have a Written Agenda for Each Day

An agenda is great to have for the day as it allows a person to stay on task. The agenda should be written out the day before as most people know what they have to do the next day. This will keep you from forgetting to jot something down the next morning as well as give you a great idea of how your day will look.

Plan your most difficult tasks during times when there are the least distractions. For many people that is early in the day or very late in the day. Time how long it takes you to do these tasks so you can have a schedule associated with your daily agenda.

Turn off Your Smartphone or Only Look During Established Breaks

Smartphones can be devastating to production as people get sidetracked often and lose their train of thought. Something as simple as a text that contains a link can lead a person to minutes or longer of surfing. Over the course of a normal work week there are billions of dollars lost each day because of distraction caused by technology.

Turn off your smartphone at work or only use it during your breaks. Write down how you are producing today then look at your numbers after your smartphone is shut down, the difference might be amazing!

Exercise Before Work

Production numbers for many people in the morning can be quite low as it takes them a few hours to get into the groove of things. This can be a killer on production as the afternoon can be full of distractions. Many meetings and client calls are scheduled for the afternoon so this can take time out of everyday tasks that have to be completed.

Exercising before work will leave you alert during your peak production hours in the morning. For those lucky enough to have a company gym you should show up to work a little early and get in a workout in order to set your day up for success.

As you can see there are plenty of little things that can make a huge difference over the course of a month. You owe it to yourself to see how high you can climb on the corporate ladder. A few of these tips could end up leading to a promotion which can be life changing financially. Being a production juggernaut and it will not go unnoticed by your managers!

from Feedster http://www.feedster.com/blog/admin/tips-to-get-more-production-out-of-yourself-at-work/