How to Optimize The Video Format and Settings for Specific Devices

Do you want to optimize the video format and settings that your videos are encoded in for a specific device? Make no mistake there are benefits to that, and if you go about it the right way you could even significantly reduce the file size without any visible affect to its quality.

However you should be aware that it can be a bit tricky to optimize the video format and settings for specific devices.

“What is the Optimal Video Format and Settings?”

To put it simply the ‘optimal’ video format is the format that offers the best compression without affecting the quality of your video, and is compatible with your device. At the same time the optimal settings for your video will provide the highest quality of video playback that your device’s specifications allow for.

Based on that you should be starting to see that there are several factors you will need to take into account to find the optimal video format and settings for a given device:

• Hardware and software support

The format (or more specifically the video codec) that you use will require either hardware or software support for it to be viewed on your device. If the device uses software decoding to play the video it will requires a lot of processing power however – which is why hardware support is often preferable.

That is especially the case for high quality videos on mobile devices, as it would take a toll on your battery if the video does not use hardware acceleration.

• Video compression

Different video codecs vary in terms of the efficiency of their compression. Newer codecs tend to provide more efficient compression – sometimes by very significant margins.

As you can guess this needs to be viewed in tandem with the hardware and software support however. That is why in practice it normally boils down to a question of whether to use the widely-compatible H.264 codec, or if newer codec such as H.265 (HEVC) that is often not as widely-supported is an option.

• Device resolution

In general you will want your videos to be in as high a resolution as possible – unless your device resolution is lower than that. For example there is little point in watching 1080p Full HD video files on a display that is only 720p.

Keep in mind that higher resolution videos require a higher bitrate and have larger file sizes – so if your video is in a higher resolution than your device can display, you’re essentially just wasting storage space.

• Display aspect ratio

Alongside the resolution, the aspect ratio that the video in is also important and should be based on the aspect ratio it will be displayed in. Most devices nowadays use the standard 16:9 HD widescreen aspect ratio, however there are some exceptions to that.

• Video bitrate

While not technically based on your device, the video bitrate will be based on factors connected to it. To be more specific the video bitrate that you need to use will depend on the video’s resolution, frame rate, and the format that it is in.

Of all the factors this is one of the most important, as it will directly affect the file size of your videos and its quality as well.

As you can see you will need to know enough about your device if you want to truly optimize videos for it. Assuming you do however, actually optimizing the videos is relatively easy.

How to Optimize Videos

Based on the factors described above, you should be able to optimize your videos fairly easily. To be more specific you can take the following steps:

1. Resize the video

If necessary the first step you should take is to resize your video based on the resolution and aspect ratio that you need. Be particularly careful about the method that you use to resize the video, as it can affect its quality.

Ideally you should resize the video by using bicubic interpolation to resample it. On top of that if you’re changing the aspect ratio the best option would be to crop the video so that it isn’t distorted. For example you could look at the options to resize video in Movavi Video Converter.

1. Select the format

Based on the hardware and software support of your device for various codecs, you should be able to pick the one that provides the best compression. It should have software support at very least, but you may want to prioritize hardware support for mobile devices.

1. Set the bitrate

Having selected the format and resolution, you can proceed to determine the bitrate that is necessary. If you want you can play around with different settings and find an acceptable balance between the file size of the video and its quality.

That being said just remember that if the bitrate is too low you’ll start to see compression artifacts – which is far from ideal.

By the time you’re done your video should be optimized for the device that you want to play it on. That means that it will have the smallest file size, and (assuming an appropriate video bitrate was used) there should be no visible difference to its quality.

The good news is that having optimized a video for a device once, you can rinse and repeat the process using the same settings the next time you need to do it.

from Feedster https://www.feedster.com/technology/how-to-optimize-the-video-format-and-settings-for-specific-devices/

The Best Tips For Buying The Perfect Engagement Ring

Congratulations on this big step! Truly, it is not all the time that you get to meet someone you want to spend your whole life with. Only a few lucky people in this world get to experience that magical kind of love that makes them want a lifelong commitment.

Looking for the perfect engagement ring is no walk in the park. It can be both an exciting and overwhelming task at the same time. This is especially true because, with the wide array of options available to us, the conflict of choice brings us much trouble picking one ring out of the many potentially good choices.

Below is a list of some of the best tips for buying the perfect engagement ring. Continue reading to learn more about the ins and outs of the jewelry market and get ready to purchase a ring your sweetie will love!

Tip #1: Check Your Pocketbook

One of the very first things you should consider is your budget. Do you have enough savings? Consider this not just in your quest for buying the perfect engagement ring but also for the future ahead. Decide on a budget ahead of time and do not overspend. It’s easy to get distracted once you’re out shopping, so keep this number in mind at all times.

Tip #2: Scout Sales and Discounts

Let’s face it: Engagement rings are almost always pricey. With the economy today, people are always on the lookout for ways to save and be thrifty. Take advantage of sales and discounts so that you can save up the extra bucks for other expenses.

Do your research on the internet and keep an eye out for good deals. Try looking for engagement rings in large and trusted jewelry stores like Love & Promise Jewelry. Taking your time in this will guarantee success in the field of savings.

Tip #3: Consider Your Partner’s Style

Is your partner a fan of the classic, sophisticated, Audrey Hepburn style? Or is your beloved more hipster chic who likes standing out and going against the current?

If she is a fan of the former, consider a white gold or platinum band with a solitaire diamond for that, old-fashioned, classic look. Traditional engagement rings are simple and timeless — there’s a reason why they never go out of style.

On the other hand, if she is the latter, consider thinking out of the box and choose an engagement ring which speaks to her soul. Try looking for gold or pink gold ring bands and do not shy away from gemstones other than diamonds. Diamonds may be a woman’s best friend but for your unique partner, a sultry ruby or a fun opal may be a better option.

Tip #4: Demand Diamond Certification

It is no secret: Diamond rings, or engagement rings in general, are expensive. This makes them practically an investment. So to be safe, consider getting a diamond grading report issued by reliable gem authorities such as the Gemological Institute of America or the American Gem Society.

from Feedster https://www.feedster.com/fashion/the-best-tips-for-buying-the-perfect-engagement-ring/

How to Practice Self-Acceptance for Better Mental Health

For most people, accepting who they are doesn’t come naturally. It’s far too easy to criticize yourself as writers do so often. Listen, nobody wants to be seen as an egomaniac. Better to drag yourself down and show how cool you are by not giving yourself a break, right? Self-acceptance is crucial to mental health, though, and it takes some practice to learn it.

Why Is Self-Acceptance So Important, Anyway?

Self-acceptance reminds you that you are a valuable person just as you are. Without it, your happiness level plummets. You trust someone else’s thoughts, opinions, and decisions more than you do your own. So, you make choices that aren’t right for you. Yet, at the same time, you may feel resentful, because deep down, you know you’ve let them lead you the wrong way.

How to Practice It

The first thing you need to do to practice self-acceptance is simply to decide to do it. Don’t worry about whether you deserve to be accepted. That will come later. For now, just take the first steps, knowing that you’ll feel happier and more at peace when you do. So, how do you do it? Here are some tips to get you started.

Treat Yourself at Least as Well as You Treat Others

If you don’t accept yourself, you may be more afraid of being negative towards other people than to yourself. You feel if you’re kind to yourself, you’re being selfish. You think that it’s noble to put others ahead of you. But here’s something to think about: If your duty is to be kind to everyone, aren’t you a part of that group? Of course you are! So, stop criticizing yourself and do something nice for yourself for a change!

Keep Self-Deprecation Light-Hearted

Self-deprecating humor is some pretty funny stuff. You tell a story about some ridiculous thing you’ve done, and the room lights up with laughter. And, if you can see the humor in the situation, it can make you feel better. It also brings people together, especially if everyone can relate to your story.

Self-deprecation only becomes a problem if you start to believe too much of what you say. Perhaps you did do something weird or wrong. It doesn’t mean you’re a bad person or that you need to be put down for it. Also, if you’re going for a laugh, you’re probably exaggerating what really happened. Take it all with a grain of salt, and remember, in most cases, we’ve all been there.

Forgive Yourself

You aren’t the most beautiful person in the world. You aren’t the smartest. You’ve made mistakes. In other words, you’re like just about everybody else. Let go of the thought that you aren’t good enough. Forgive yourself for not being perfect. No one is, and you wouldn’t hold these things against someone else, would you?

That goes for not reaching your highest childhood ideals, too. Holding yourself to impossible dreams is not only unproductive, it can also make you miserable. So, forgive yourself for not doing what you set out to do. Accept yourself and your situation as it is now. That doesn’t mean you have to stop trying for a better life. It just means that you allow yourself to feel happy right now, right here, where you are in this moment.

Author Bio: 

Marie Miguel has been a writing and research expert for nearly a decade, covering a variety of health-related topics. Currently, she is contributing to the expansion and growth of a free online mental health resource with BetterHelp.com. Her interest and dedication to addressing stigmas associated with mental health specifically targets subjects related to anxiety and depression.

from Feedster https://www.feedster.com/health-and-wellness/how-to-practice-self-acceptance-for-better-mental-health/

6 Email Marketing Updates to Take Note of This Year

Emails are the best bet when it comes to engaging with the audience on a one-to-one basis. Not to mention, it drives higher ROI as opposed to other marketing campaigns.

Nonetheless, with new changes such as GDPR sweeping the industry, alongside the other changes in happening in the digital marketing space, emails will have an altogether different avatar this year.

Here, I have listed five latest trends in the email marketing space that you need to take note of to bring your email marketing campaigns up to speed.

 

#1. GDPR Affecting Global Email Marketing Performance

Since GDPR’s implementation, the average open rates and click-through-rates of emails have gone down. That said, email’s performance hasn’t dropped per se. It’s a reminder to businesses that they need to keep updating their email list to maintain high-quality permission-based lists. Having a permission-based list makes sure that you have only those subscribers who genuinely want to connect with you, which in turn, helps build stronger brand-customer relationships.

#2. Double Opt-In to Build Quality List 

Double opt-in in emails is not that common. But then, the fact is,  it helps build a quality list in the long run. Though it calls for an extra-step from the user’s end, it ensures your email subscription list comprises only of those users who want to engage with you.

And given that subscribers want to engage with you, double opt-in helps you create more personalized and targeted campaigns.

 

#3.  Coming Together of Emails and Videos  

2019 will see the rise of embedded videos in emails. So far email marketing software providers haven’t been serious about inserting videos into emails.

However, with the market looking to cash in on future innovations, email service providers have no choice but offer tools that are required by the market. The best part?  Marketers will be able to offer a more extensive variety of content. Businesses interested in creating interactive email campaigns will be seen using videos in their emails in more significant numbers.

Regardless of the benefits of video-embedded emails, businesses need to consider the audience needs beforehand and what is important to them.  You could also seek the help of top email marketing companies to help you create top-tier content for your email campaigns.  Sure, you might not get it right the first time, but you could use the lessons learned to offer better email experience the next time.

 

#4. Pre-headers for Mobile

Including Pre-headers in your emails will make sure that your email stands out in the Mobile inbox. Yes, with more than half of the emails getting opened on mobile devices, and with mobile inboxes swelling over with 100+ emails every day, smart pre-headers could prove to be a sure-fire way to capture the audience’s attention.

 

#5. Build On Your Personal Connections

If you are conscientiously building your email list, your database will consist of only those who are interested in your products or services. These people, in many ways, trust your brand and would be more than happy to hear more from you.

This year as well, you need to build on this personal connection via segmentation. Use big data to segment your audiences based on the customer type and the kind of content you have been using to interact.

 

#6. Automated Emails Can Be Dicey

As it turns out, automated emails help you onboard clients without much fuzz. However, the fact is, not all computerized emails work alike. It’s because some automated emails come across as spammy, which might cause negative repercussions for your company.

Automated emails may look like genuine emails in the beginning, but then, regular use of them will make them look cheap and inauthentic. For the uninitiated, automated emails are considered illegal to a degree in Canada. According to Canada’s Anti-Spam Legislation it’s a violation to send an email to a person unless the person has consented to receive it.

So, instead of sending spammy emails, invest in a content strategy that makes people interested in your brand and blog and, in turn, subscribes to your emails.

Email marketing tends to deliver solid returns. But then, you need to make sure that your email messages are looked at and not overlooked. For this, you need to keep an eye on the results consistently and more importantly, be aware of trends and, most importantly, focus on engaging your customers.

 

Author Bio: This is Jennifer Warren, a Content Crafter for GoodFirms – a review and research platform for mobile app development, web development companies and more. The company publishes research report on a time to time basis, the latest one is on Email Marketing.

from Feedster https://www.feedster.com/email-marketing/6-email-marketing-updates-to-take-note-of-this-year/

Brian Gefter: Why Creativity and Thick Skin Can Make You a Successful Entrepreneur

In 2008, Brian Gefter had a thought. Together with colleague Michael Satsky, Gefter wanted to give the New York City nightlife scene a boost of internationalism.

New York City is maybe one of the best cities on the globe for any nightlife darling. Gefter saw, however, that the main thing lacking from the scene was diversity, so every single dance floor didn’t feel… so New York City.. There was no flavor, no sentiment of being globally appealing in the NYC nightlife scene at that time.

Thus, the primary cycle of Provocateur was conceived. Opening its entryways in 2009 in the vibrant Meatpacking District of Manhattan, Provocateur was one of the first to land in front of the approaching electronic music blast — offering both an exclusive bistro right alongside your traditional nightclub that felt more like Ibiza than New York, Provocateur established itself as a nightlife powerhouse that everyone knew and talked about– a tough accomplishment to attain in the nightlife business.

“One of the primary concerns of distinction was that we would open with an electronic music program and it would not take in Dubai as it did in NYC.” Brian said in a 2015 meeting with Hotelier Middle East before the opening of Provocateur Dubai. “Provocateur is unique in that it is eclectic in its taste in music and ambiance. This, particularly, is the exact reason that Provocateur can attract the most interesting and creative clients from every artistic industry including the world of fashion, music, media, finance, and business. We keep the attention of our patrons by varying their experience every time they walk into the club with their family and friends.”

 

Brian Gefter and Mike Satsky Continue

Brian Gefter would proceed to open two other Provocateur areas, the aforementioned club in Dubai and another in Rio de Janeiro which are both still open today. Furthermore, Provocateur turned into a springboard for Gefter to open up Eye-Def Media, the organizational arm of Provocateur that intended to recount stories through dazzling visuals and through planning events for clients like Coca Cola and Dom Perignon.

Using its group of abnormally creative and intensely intelligent operators, Eye-Def Media gives customers the sentiment of openness that brings reach and achievement, and provides a feeling of power and success. Eye Def offers administrations such as website development as well as commercial shooting capabilities and high-level every management services. A long way from simply in vogue, Eye-Def Media is in front of the trend, a trademark that goes back to the early, dynamic long stretches of Provocateur New York.

 

Brian Gefter is most definitely the brain behind many different locations on the worldwide nightlife scene including his first hotel venture with Mike that has become the center of life on South Beack, Miami called The Plymouth. His excellent taste and eye for unique and creative design is met with astonishment and excitement from people of all walks of life, making the Eye-Def and Provocateur brands discernable from their rivals.

“We work today exactly as when we began — with basic, smart strategies, similar methodology, and an identical amount of consideration regarding administration and accommodation,” Gefter proceeded in the Hotelier Middle East meeting. This attention to detail has been the foundation of achievement that adds to the progressing ventures at Eye-Def media just as different organizations possessed or counseled on by Gefter.

In a focused, fast paced, and competitive service and nightlife industry, it’s indispensable to have a forward-achieving vision that can recognize which patterns merit keeping and recycling. In 2009, when Provocateur previously opened its entryways, the dynamic electronic music development had scarcely achieved early stages and was not gaining traction with the public — yet Brian Gefter didn’t allow this to debilitate and slow him down. Rather, he decided to push on ahead with his original vision and ended up on top..

Now, after a decade, the electronic music scene has emphatically detonated. The impact of electronic music can be felt in flipping through the arrangement of star-studded clients who use Eye-Def Media. In reality, Brian Gefter can be credited as a nightlife and entertainment pioneer, who could see the patterns and trends that laid before the industry and stayed his course and eventually would benefit from them in enormous ways.

from Feedster https://www.feedster.com/successful-entrepreneurs-stories/brian-gefter-why-creativity-and-thick-skin-can-make-you-a-successful-entrepreneur/

5 Best Home-Based Business Ideas For Women

Whether you are a homemaker looking to generate some income in your spare time or a working professional looking to make extra money, a small home-based start-up can help you achieve both. Nevertheless, starting up a business around the job and other household obligations is not that easy. That’s why we have created a list of 5 best business ideas that can be started pretty quickly, without much of an investment. Moreover, they also can be grown into a full-time career based on your goals.

#1 Freelance Writing

Freelance writing is a very popular home-based business for many. That is because it is easy to begin and there is minimal investment. Moreover, you can work in our own space without having to relocate anywhere. There are numerous types of writing, such as copy writing, blogger, content writing and more that you can opt for. You just need to be skilled enough to put your thoughts into words on the topic you are writing. Writing is an art and it can be learned only by practising more.

#2 Photography

If you love shooting, then photography can help you earn some handsome money. You just need to buy a decent camera to turn your hobby into a part-time business. Use By Discount Codes vouchers and deals while buying your photography equipment to get them at very reasonable prices. Consider taking small events like birthdays and engagements initially, and then later you can expand it to the wedding and other big events. You can also sell your photos on stock image websites like Shutterstock.

#3 Tutoring Classes

If you have a sufficient space at home, then you can invite students at your place and conduct tuition classes. You can take computer classes, academic tutoring, SAT classes and even language classes through which you can teach English to foreign people. You can also recruit other tutors and take more teaching classes to grow your business. Nowadays, advanced technology has enabled us to take tuitions online via video conferencing, so you can reach more students. Online tutoring saves time and offers more flexibility over traditional methods.

#4 Social Media Marketing

Social media marketing is an ideal business if you love posting and sharing on social media networks, such as Facebook, Instagram, Twitter and Pinterest. Being a social media marketing expert, you can build social media plans and then run social media campaigns for companies and enterprises. Alongside producing social media posts, you may also need to monitor their accounts and interact with their prospects.

#5 Graphic Designing

Do you love designing? Then why not think of venturing into the graphic designing domain and turn your passion into a business? Establish your portfolio by promoting your work on social media profiles, and once you become  a person of rapport, the orders will start pouring in. This is one of the best home-based businesses for everybody with skills and a creative mind.

The home-based business ideas for women are not just limited to these five, but there are many more that can be built full-time or part-time. One of the best parts of running the business is, you are the boss, so you can work how much you want.

from Feedster https://www.feedster.com/online-business/5-best-home-based-business-ideas-for-women/

Window Replacement Toronto: How Long Does It Take

Now that you are ready to do your home renovations, you are probably wondering how long it will take for your window replacement project. This involves a great many details from measuring your windows, to choosing windows style and the installation process.

The following will give you a guideline as to how to determine how long it will take for window replacement Toronto.

Choosing the Windows and Placing the Order for your Window Replacement

The first thing you need to do to replace windows is to decide what type of windows materials you want to use, as well as what style of windows. Once you have narrowed down your choices, either you or your contractor will need to find the measurements. This will help you to determine if you need standard size or custom designed windows.

Once you have chosen what windows you want and gathered the measurements, you can then place your order. Typically, it takes around 4 to 8 weeks for a standard order. However, if you are getting custom designed windows, it could take an additional two or more weeks to receive your order. Your contractor or windows supplier will keep you updated and let you know when your windows have arrived and are ready for installation.

Removal of Current Windows

Unless there are any problems, it should not take long to remove your old windows before window replacement. The average time to replace a standard window is about half an hour. This means that depending on how many windows you need to be replaced, it should take one or two days for the installment process. For example, if you are replacing thirty windows, it would take about 15 hours, or 2 days, of labor to complete the process.

If there are any problems with removing your current windows, or if there are structural issues that need to be addressed, this can add some time to the time needed for window replacement.

Factor in Time for Any Adjustments Needed for Window Replacement

If you are having any custom designed windows installed, there will be more time needed for your window replacement. This would be the case if you were switching from a standard size window to a picture window or converting your windows to bay or bow windows. However, this will not lengthen the process as great deal, unless there is major construction needed. A reputable windows company should be able to install custom windows fairly quickly but if you have a number of custom windows, it might add an extra day or two the overall process.

Testing the New Windows

A professional windows installer will not deem the job complete until each and every window passes a series of tests to ensure that they have been properly installed. This includes testing to see if they can open and close without any issues as well as ensuring that all the locks function properly. As well, they will check to see if there are no gaps or crack in the window frames to ensure that they are properly insulated. Once your windows have passed these tests, the window replacement project will be completed.

If you keep all of these factors in mind, you should be able to successfully determine how long it will take for your window replacement. Contact your local windows company to get started today.

from Feedster https://www.feedster.com/house-and-home/window-replacement-toronto-how-long-does-it-take/

How to Relieve Stress by Organizing Your Workday

You rush into the office every day, determined to whittle down that stack of virtual paperwork, get more conversions, and impress everybody in the process. You’re on a mission to succeed. But somehow, all your good intentions get swept away in the chaos of your day.

The pressure builds until it feels like you can’t take it another minute. The good news is that it doesn’t have to be that way. With a little organization, you can stay on track, get more done, and feel a lot less stressed in the process.

Start with Your Surroundings

It’s hard to get it together when your environment is a chaotic mess. In fact, clutter is a huge source of stress and anxiety, both at home and in the workplace. It can make you feel overburdened, overwhelmed and incapable of getting anything done.

So, start your day by getting everything neat. Unless you’re working in a paperless office, get those papers together and make them look organized. Get rid of any items you don’t really need or enjoy having at your desk. Straighten things on the desk and in the room so everything looks clear and comfortable.

Make a Plan for the Day

Without a plan, you tend to get pushed around by every little thing or person that comes along. You feel so stressed you’re thinking of talking to a counselor at BetterHelp. Good idea. That can help you learn to deal with work pressure in healthier ways.

In the meantime, get serious about taking control of your day. Start with the main goal for the day. What is your overriding purpose today? Then, break down that big goal into smaller mini-goals. Make an actual list and check off the items as you complete them.

Be Flexible within Your Plan

Now, you can’t always control every part of your workday. Your boss might come in and demand that you change course in midstream. Even if you’re self-employed, jobs might come up that you feel you have no choice but to take. So, what can you do?

Keep your plan in mind and go back to it whenever you can. At the same time, be flexible in the order you do things. If something absolutely needs to be done that makes your plan obsolete, it’s okay. Just make a new plan and follow the same system of writing down the mini-goals and checking them off as completed.

What If the Plan Keeps Changing All Day Long?

A bit of change is a good thing. It keeps you excited and on your toes. But too much change makes your day a chaotic mess. What can you do to maintain order in your little universe? One of the most important work skills you’ll ever have is the ability to set limits and boundaries. Know when to say no, and then just say it.

Organizing your workday is a big job in itself. You have to organize not only the physical environment but the workload as well. Yet, when you make an organization a part of your daily routine, you can streamline the process to cut your stress level down to a minimum. When you do, you’ll feel healthier, happier, and much more relaxed

from Feedster https://www.feedster.com/health-and-wellness/how-to-relieve-stress-by-organizing-your-workday/

Creating a Marketing Strategy for Social Media

In order to properly promote an event, a person or a brand, you need to master the art of SMM and use all the tools available for this. Otherwise, how will you let mankind understand that there is something interesting and cool that they are not aware of? In this article, we will try to figure out how to do social media marketing strategy and plan for the promotion of anything.

First, figure out what we are dealing with

In order to make plans for the future, it is necessary to understand what is happening with the object we are promoting. Suppose this is some kind of clothing brand. You need to understand how famous and relevant it is now, who buys these clothes and the level of customers’ satisfaction.

What success this brand has had since its inception and until now, and what are the disadvantages and failures in its promotion. All this and much more needs to be considered to create a solid foundation from which we will build on the construction of our social media plan for the future. After all, if you do not take into account all the details at the start and make mistakes, then the whole campaign can go to pieces without even starting.

Understand who your target audience is

To understand how to make people buy our brand things, we need to understand who our customer is. We need to draw our ideal representative of the target audience and imagine what it really needs. It can be anyone, students in Australia, old people in Russia, or rich people in India. Please note that this should not be just a general outline with blurry characteristics but a detailed, clear image of a person who wants and can buy brand things in your store.

What does he look like? How old is he? What are his job and salary? What are his interests and how does he spend his free time? What are his problems? Does he have a family and what is he thinking about? What would he like and dream about? What does he save money for?

The more detailed your ideal buyer will be, the clearer you will be able to build your strategy and send your “call” to buy things to the right audience. Find a similar person in social networks, read their posts, see what they live and what their usual day looks like. Live their day and try to understand at what point and why he might want to buy your things.

Define your campaign mission

How do you want to promote this or that product? Why do you need people to know this product, try it and want to buy it? What is your global goal and why should it be interesting to you and the buyer? Here again, you need to answer a lot of questions and get very specific answers on which you will build your campaign. And while you are answering them, you can buy Assignment that can help you with formulating your campaign mission.

Consider that you define your dream that can only be achieved through the promotion of your chosen brand. What drives a brand to make its products and give them to people? Why does brand need it and what does it want to convey? Once you know the answers to all these questions, you can be confident in the strength of your plan.

Determine your success rates

To understand that your brand promotion campaign has achieved success, you need to understand what parameters it will be visible. For example, is brand promotion successful if it has 10,000 people subscribed to it? Or maybe 100,000? In these cases, you can answer yes and no. It all depends on what goal was set when writing the SMM strategy and media plan.

If it is a social media strategy for essay writing service, it is a pretty good indicator. But if this is a Hollywood actor whose films are watched by the whole world, this is a pretty bad result. Because you need to determine your own success rates. Let it be the number of purchases over a certain period of time, the amount of money earned, the number of buyers or visitors to the store, the total turnover of the company. Anything, any parameter that can be tracked over time.

Create engaging and high-quality content and track activity

As soon as you outline a certain path that you are going to follow, you should start creating content. This content must be of high quality and must attract a potential client to perform some kind of action. Go to the site, buy a product, tell friends, put a barking, turn on a reminder, participate in the competition. By the way, contests are a great thing for those who cannot afford to buy expensive goods, but they can try to win it.

For example, students. They can’t always afford expensive goods but they always want to look good. They can not always buy branded sneakers but can find something on site that offers essay writing for students. If you do not want a potential client to spend money on assignment help and not on the purchase of your brand’s items, give him the opportunity to receive something as a gift and thus tell others about your brand.

Check out the rules for attracting subscribers on different platforms and what kind of content you are expected to see in each of the social networks where you want to promote your brand. Also, buy or use free promotion tools and keep track of all possible activity parameters regarding your publications.

The more information you can gather, the better you can customize your interaction with customers and attract them. Do not forget to update your SMM approach because everything will become obsolete with time and the old tricks do not work as effectively.

 

 

from Feedster https://www.feedster.com/uncategorized/creating-a-marketing-strategy-for-social-media/

Five Tips to Ensure Your Trip to Lake Tahoe Is Fun and Relaxing

No other lake is quite as alluring as Lake Tahoe. Located in the Sierra Nevada, it boasts gorgeous surrounding views and plenty to do. A few of the fun things to do at Lake Tahoe include:

• Go on a sightseeing tour or a dinner cruise
• Take to the trails on horseback
• Soak up the sun on the beach
• Participate in some water sports
• Dine in an upscale restaurant
• And much more!

There’s no doubt that there are plenty of opportunities for you and your family to relax and have fun, but some of the responsibility lies with you. Your trip will only be as fun and relaxing as you make it!

Whether you have been to Lake Tahoe before, or you’re planning your first visit, these tips will ensure your trip is a success.

Know Where You’re Going

If you’ve never been to Lake Tahoe, it’s important to know where you’re going. Even if you have been there before, you can still get lost!

A GPS system is a must for finding your hotel and area attractions, but an interactive map can help too. You can use it to map out your adventures. That way, you aren’t wasting time in the car driving back and forth between various destinations.

Remember That the Lake Is Located in the Mountains

One of the most appealing features of the lake is the fact that it is located in the mountains. That provides visitors with gorgeous vistas and pictures that look like postcards. However, the mountain setting means more than just a beautiful view.

The lake is located over 6,000 feet above sea level, which means your body is going to be affected. High altitudes affect your body in ways that include:

• Heart rate and respiratory rate can increase
• An increase in the amount of red blood cells
• Low humidity, dry air, and an increased respiratory rate can cause dehydration
• Blood flow to the brain, heart, and lungs is increased

Some people experience physical symptoms, like nausea and nose bleeds. Fortunately, as your body adjusts, symptoms are likely to subside.

Don’t forget that the effects of alcohol are greater in the mountains! Less drink goes a lot further, so plan accordingly, which includes making sure you have a designated driver if you do decide to drink.

Pack for Chilly Temperatures

When you imagine a lake vacation, you probably think about packing tank tops, shorts, and swimming suits. It’s true that it can get quite warm during the afternoon, but when the sun goes down, things can get chilly fast.

It doesn’t matter what time of year you’re visiting the lake, you should always bring some warmer clothes. That includes at least one sweatshirt and a pair of pants. A throw blanket is nice to have too, especially if you have a deck or will be spending time on the sand in the evening.

Keep an Eye on Forest Fires

Forest fires in California and Nevada are a big deal. It is important to follow all wildfire safety tips to make sure you don’t contribute to the problem.

Unfortunately, a forest fire can completely ruin your vacation. Things change quickly, so simply keeping an eye on the news or checking online usually isn’t enough. Before you head out the door, call your hotel and ask them if any fires are likely to affect your stay. They will have the most up-to-date information.

Protect Yourself from the Sun

It is always important to protect your skin, but it is especially important at higher altitudes because there is less of the earth’s atmosphere to protect you from the rays of the sun.

You probably know to wear sunscreen, but do you know the right way to wear it? In order for sunscreen to be effective, you should apply it 30 minutes before you head out into the sun. It should still be applied on overcast days, because you can still get burnt, and it should be applied at least every 2 hours.

There are many other sunburn prevention tips you can follow that include:

• Wear a wide brimmed hat
• Wear protective clothing
• Wear UV blocking sunglasses
• Stay in the shade between 10:00am and 4:00pm

No other experience compares to a vacation at Lake Tahoe. Make sure your trip is positive in every way by planning your activities and accommodations carefully, but don’t forget about the tips on this list. These are the tips that are easy to overlook, but they can make or break your vacation!

from Feedster https://www.feedster.com/travel/five-tips-to-ensure-your-trip-to-lake-tahoe-is-fun-and-relaxing/

Tips for Developing a Mobile Content Strategy

Creating a great mobile app using leading-edge development tools is important for your business. In fact, it’s not really an option for businesses who want to remain competitive and stay at the forefront of their client’s minds.

“Having a mobile app for your business is becoming so important in an age where 95 percent of Americans own a mobile device,” writes one Buildfire guest blogger. Buildfire is a leading provider of tools and app development solutions.

With that being said, having a mobile app and mobile strategy extends well beyond the development phase.

As with your website and social media, you’re going to have to create a mobile content strategy in most cases, especially if you’re monetizing your app through a subscription-based model.

The following are some tips and things to keep in mind to help you develop an effective, innovative and sustainable mobile content strategy.

Rely on Analytics

Before you even start developing your mobile app or your general mobile strategy, you should be relying heavily on data and analytics. This continues to hold true as you build out your mobile content strategy.

Using analytics is going to guide how you contact app users, and what you’re providing them in terms of content.

For example, maybe your analytics show that your users aren’t enabling push notifications, so this is obviously going to have a big impact on your entire mobile strategy including your content strategy.

If you don’t use analytics, you’re going to be trying to push content on users that they don’t find relevant or engaging and that’s very likely to lead to an app uninstall.

Also, if you’re not using analytics to drive strategy, you aren’t going to be able to personalize content. It’s going to be generic, and that’s another reason people are more likely to uninstall.

Know Your Limitations

There are going to be unavoidable limitations when it comes to mobile app content. Rather than trying to ignore them or work past them, recognize them early on as you’re building your content strategy. Work them into your strategy.

When you know the limitations, you can use them to develop writing and copy rules. That can then make the content creation process more systematic, which is great from a strategy perspective.

Mobile Content Optimization

Along with thinking specifically about personalizing content to your audience, it’s going to have to be generally optimized for the mobile format. You’re not going to be able to take your web content strategy and simply move it to mobile.

You’re going to have to be providing shorter, more easily digestible content that’s going to be visually appealing on a mobile device. You’re not going to be using the long-form content you rely on for SEO purposes on the web but yet you have to retain that sense of value from the longer content.

You’re also going to have to align your content delivery with the visual elements in a very specific way. For example, how will you use buttons, fonts, and calls-to-action in a mobile-friendly way? How will you integrate images in a way that’s visually appealing and also emphasizes the overall message you want the content to convey?

Your goal with mobile content is to make it as easy as possible for the end user.

Concentrate On Usability

You don’t just want to shorten your content as much as possible—your goal needs to be usability above all else. Mobile users are on-the-go, and they’re only going to give your content a quick bit of attention. Make it highly relevant and personalized, but also extremely useful.

In line with this idea is the importance of writing as you speak. This is good on all fronts when it comes to modern, digital content strategies but especially on mobile. Go back through all of your content and see how it sounds out loud. This will let you know where you might be able to cut things out or make content more concise.

You want to always be testing out different usability factors and the ways you’re presenting content. Look at it across screens and collect and rely on data at all times to refine your content strategy as you go.

Finally, be careful of user-generated content. Users tend to like the opportunity to share and read content from other users but as part of your content strategy make sure you have parameters and checks in place for how users can add and share their own content. You have to think about this in terms of not only content left within your app, but also reviews on the App Store. You can’t do much to control this, but do use that feedback as part of your strategy to continue building and improving your content.

from Feedster https://www.feedster.com/online-business/tips-for-developing-a-mobile-content-strategy/

4 Full-Proof Tips for Launching a Successful Online Store in 2019

Starting an online store is a complicated process that’s made up out of hundreds of decisions you need to get right.

And while there are plenty of opportunities, merely opening up a store doesn’t guarantee results. In fact, although thousands of new stores open up each week, only a small percentage of them are able to enter the marketplace and become profitable.

Luckily, even if you’re a complete beginner starting your first online business, there are plugins to grow your sales rapidly that can make the entire process much easier and increase your odds of succeeding.

By using the right tools and knowing where to focus your attention, it’s possible to enter even the most competitive markets and carve out space for your online store.

To get you started on the right path, here are four tips you should consider that are sure to make your efforts much more likely to pay off.

Build an App for Your Ecommerce Store

No store owner that wants to have any chance of success online can afford to ignore its mobile audience – with the majority of all online traffic now coming from mobile devices, this is the segment of shoppers that will ultimately dictate whether a store is successful or not.

And while having a website with responsive web design is a good start, most sites already have it, and that’s not enough for ecommerce stores that want to provide the best possible experience to their mobile users.

The solution? Develop a mobile app for your store.

An app provides unique opportunities for broadening your reach, increasing sales, and gaining another platform to engage and nurture your leads.

Ecommerce has completely revolutionized how people shop, with retail stores being rapidly replaced by online stores that allow users to get everything they need with just a few clicks of a button, from the comfort of their own home.

The next step of the evolution is not even having to turn on your computer, and shopping using your smartphone wherever you might be – at home, on a bus, or whenever you have a free moment.

If the user experience of your mobile users isn’t seamless and feels unnatural, they won’t stick around because today, there are plenty of stores ready to step in if you fail to deliver.

Since mobile is the main growth driver of the U.S. digital audiences, with desktop becoming a “secondary touch point,” your best bet is to develop a mobile app that will give you new opportunities to enhance the experience of your shoppers and provide a customized experience that’s tailor-made for convenience on a mobile device.

And the good news is, developing an app doesn’t have to be a complicated process.

There are many tools that allow you to convert your website to a mobile app without the need for advanced coding experience. You can create a custom app that’s on-brand with your store and make it an extension that offers your visitors added functionality and hassle-free shopping experience.

You could even use the app to develop customized loyalty programs based on transaction histories, send reminders of abandoned carts, and make sure that your users are always aware of special promotions.

Offer Multiple Payment Options

One of the worst things you could do as an online store owner is to limit people’s ability to buy from you. It’s hard enough to get leads to your site, so when some of them decide they want to buy something, you better be sure that you offer their preferred payment method and that checkout goes as smoothly as possible.

Obviously, you won’t be able to keep up with every new e-wallet service that pops up, but at the same time, if you’re just offering payment by credit card, it’s likely you’re leaving a big chunk of potential profits on the table.

A good motto to follow is that paying for your products should be the easiest step in your customer’s journey, so you should research and monitor the types of payment methods that are popular among your target audience and take steps to add them to your site.

But how many payment methods should you have?

Well, although having every single one available is humanly impossible, don’t be afraid to add as many as you think might be necessary to satisfy the large majority of your users.

Adding credit card payments are a given, but you should also have PayPal, Square, and Google Wallet for mobile users, just to name a few. If possible, you should also strongly consider cash on delivery option – many users are still hesitant about paying online, so you might be able to increase sales if you allow paying upon receiving the items.

In the end, the specific options that you decide to go with should be selected based on what your users prefer because that’s the only thing that really determines your bottom line.

Consider the Best Shipping Options

Shoppers dread having to wait for their orders to arrive – it’s no accident that the big online retail shops such as Amazon place such high importance on offering same day delivery and try to cut down the time it takes to ship to a minimum.

Therefore, if you want to have any chance of competing in your market, you need to have an ecommerce shipping fulfillment system that gets the products out of your warehouse as quickly as possible after they have been ordered.

You should also consider the different needs of your shoppers – some of them will want the item delivered as quickly as possible, while others may want a cheaper or free shipping option, even if that means they have to wait a little longer.

In other words, you should have more than one shipping option, and make sure that the shipping is as affordable and efficient as possible. In fact, you might even consider increasing product prices by a little if that helps to offer free shipping, although that should be decided on an individual basis.

There are a few shipping payment plans that you could offer, and each of them provides its own benefits. Let’s explore them.

• Real-Time Shipping Quotes. If you want to be transparent and clear about the shipping costs with your audience, real-time shipping quotes allow you to provide custom pricing based on a number of factors such as shipping location and the size of the package. The drawback is that customers won’t know the price of the shipping until they go through the checkout, which may deter some buyers.
• Fixed Shipping Price. Another popular model used by many online stores is the fixed shipping price approach. This approach works well if you don’t have a large variety of product sizes and don’t ship to remote international locations – just come up with a shipping price that’s not cutting into your profits while still being fair to the prospects and you’re set to go.
• Free Shipping. If you’re able to offer free shipping while still offering competitive prices of your products, you can gain a huge advantage over the competitors and significantly increase your conversion rate. For this approach to work, you need to have good profit margins on your products, because free shipping will cut into them, but if you can remain profitable while reasonably pricing your products, you may become quickly see yourself become the go-to online store in your niche.

Be Ready to Answer Customer Questions

Success online in 2019 and beyond will be all about providing top-quality customer service to your target audience, and that includes attentive and quick support that’s able to answer all questions and offer helpful solutions immediately.

The good news is, there are solutions that can make the task easier – using technology, you can optimize a lot of customer support tasks and reduce the manual responsibilities of responding to queries. Tools like knowledge base software help provide quality assistance to your audience and make sure that no question is left unanswered.

With knowledge base software, you can create an information hub that allows users to get answers to common questions and learn more about the technical side of using your products.

Having a knowledge base will also allow your team to focus more time on unique support cases, and if you integrate your knowledge base tool with apps like Slack, you can enhance communication between support staff and other employees to find a real-time solution to any unique problem that the support staff can’t handle on their own.

 

from Feedster https://www.feedster.com/business/4-full-proof-tips-for-launching-a-successful-online-store-in-2019/

Top 5 Practical Tips for Professional Women

There’s no doubt about it – life gets busy for most women.

After all, trying to balance work, home, family, and friends isn’t always easy. Throw fertility treatments into the mix and your schedule can get flat out chaotic.

No matter what type of fertility process you’re going through, the time commitment is often that of a part-time job. Creating an ideal timetable for things like bloodwork, finding egg donors (if needed), travel, and phone calls with nursing staff isn’t a simple task.

Hopefully, these five practical tips will help you manage your work life and fertility treatment more smoothly.

Tip 1: Determine How Much Time You’ll Actually Need

Let’s face it: most patients at your fertility clinic have jobs.

Nurses within this field are used to helping women work around their schedules and are masters in understanding how much time an individual treatment process will take.

Take advantage of their knowledge and find out everything you need to know about what’s to come – specifically, how much time the various stages will take. When you have an idea of what to expect with your IUI or IVF cycle, you can better plan your time off of work accordingly.

While flexibility will still be key, things will feel much less stressful if you go into the process with clear expectations.

Tip 2: Try to Be Open with Your Boss About What’s Going On

While it’s true not every boss will be sympathetic to your circumstances, many will be courteous if you’re honest about what’s going on.

There’s certainly no pressure to give them all the intimate details – and you should never say more than you’re comfortable with – but offering an honest explanation can certainly win you a little more understanding when it comes to a potentially erratic schedule, and any discomfort you may experience while undergoing treatment.

Also, you should have a clear plan in mind regarding your schedule and necessary time off before you approach them.

Tip 3: Invest in Some Comfortable Clothing

This may sound like a strange tip, but investing in some loose, comfortable clothing can be helpful during an IVF treatment.

When taking the various medications needed to prepare your body for egg retrieval, you’ll more than likely experience a fair amount of swelling and bloating throughout your abdomen. Having some good wardrobe choices will cut down your discomfort and keep you focused on the tasks at hand.

Tip 4: Avoid Unnecessary Obligations

Trying to maintain a full-time job while undergoing fertility treatments is enough of a leach on your schedule – why add anything else to the mix?

Even if they seem like low-key relaxing options, be wary of how much you’re putting on your plate. A week-long vacation may seem nice, but it’s simply not ideal when you’re in the middle of an IVF cycle.

Allow yourself to say no and be picky about what you’re taking on.

Tip 5: Say Yes to Self-Care

While it may not be the time to try and plan a big party or take on a huge new promotion at work, it’s essential to carve out some moments for yourself.

Self-care during IVF will be one of the best things you can do.

No matter what fertility treatment you’re going through, all of them can take a large emotional and physical toll. By taking a few moments here and there, you’ll provide your body with the gentle relaxation it needs for a successful outcome.

Say yes to a pedicure or massage, curl up with a good book, and even grab a glass of wine – do whatever it is that’ll make you feel a little bit more at ease throughout the process.

Finding Fertility Success as a Professional Woman

We’re lucky to live in an age where women have more professional opportunities than ever before.

However, this doesn’t mean they should have to put a family on the back burner, even when things like IUI or donor egg IVF are needed.

It all comes down to striking a balance amongst your obligations and having a good plan in place to provide the right environment for success. When all is said and done, the amount of time needed for these fertility treatments will be a small blip in time compared to the joyous results that await you on the other side.

from Feedster https://www.feedster.com/all/top-5-practical-tips-for-professional-women/

Insights into how consumers shop in 2019

The retail sector is a hugely lucrative and competitive market so it is vital that retailers understand how consumers shop in the modern landscape. Bricks and mortar retailers face pressure from the expanding ecommerce market which thrive without overheads including property and fewer staff costs – in fact, over 23,000 UK shops are expected to close over the next 12 months.

Online sales are becoming increasingly important to retailers – the proportion of online sales of the total amount spent by UK consumers hit a record high in November 2018. This was partly down to the ever-increasing popularity of Black Friday amongst UK shoppers, who spent over £7 billion during the sale in 2018. To underline the importance of ecommerce, online sales during Black Friday rose by almost 12% compared to the previous year whilst the amount spent in bricks and mortar stores dropped by around 4%.

Just as importantly, shoppers must be fully aware of how they can maximise their spending to ensure that they get the best value for money possible.

Some items are worth spending more time researching before taking the plunge and finally making a purchase. Electronic items usually come with a much higher price point, so it is understandable that consumers do more research when preparing to make a purchase than if they are simply adding to their wardrobe. Consumers also tend to only make these purchases once every couple of years, so it is only natural that they spend more time looking into offers to ensure they make the correct choice. In fact, research shows that shoppers are most likely to browse several websites when they are searching for electronics items than products in any other category. Similarly, only 25% of electronics purchases are impulse buys, compared to around a third of total online purchases.

What are the benefits of research?

Regardless of what product you’re searching for it is important to fully research the market. Price comparison websites are an invaluable tool that allow you to get a snapshot of the cost of a product across several websites and retailers, whilst also providing you with all the information you need about the product itself and delivery options so you can make an informed decision which suits your needs.

UK price comparison website Money Pug explains that the popularity of these money-saving platforms is part of a shift to promote consumer empowerment. Previously, shoppers had little flexibility or choice on where they purchased products or services from, an imbalance that has reversed in recent years. With a growing number of comparison platforms and services including collective switching sites and mobile apps, consumers have greater control than ever before to secure the perfect deal for their needs.

Browsing the market ensures that consumers have:

• More choice about products and pricing
• More information about products
• Information on delivery options
• Information on the availability of products

There is plenty of opportunity for consumers to secure better value for money as research shows that 60% of shoppers head straight for their favourite stores or websites rather than search engines or online price comparison marketplaces. This is a real missed opportunity for shoppers to make considerable savings on deals.

Consumer trends to be aware of

Even once shoppers have fully researched a specific product, they should ensure that they are aware of the range of money-saving tips that other consumers employ to secure the very best deals.

Regardless of how a shopper has arrived at the decision to purchase a specific product, it is worth checking whether there are discount vouchers or codes available for that retailer or supplier. The process of signing up to some of these offers is simple yet can be financially lucrative so it is well worth spending a few minutes checking before you finalise a purchase. Currently just a third of shoppers search for vouchers before they make a purchase. It may even be beneficial to hold off purchasing an item if the retailer regularly offers discounts to ensure the best possible saving.

Equipped with these tips and insights, consumers can ensure that they secure great value savings on a huge range of products and services.

from Feedster https://www.feedster.com/all/insights-into-how-consumers-shop-in-2019/

3 Free Online Casino Games To Try In 2019

While many people love the thrill of gambling, we don’t always enjoy the risk of losing real money. Hence, free casino games where no real money is necessarily involved are a great alternative.

In this article, we are going to explore 3 free online casino games that you should definitely try in 2019.

Fat Rabbit Slot Game

If slot games are your thing, the Fat Rabbit game over at Casumo’s online casino is not only insanely cute, it gives jackpots as fat as the titular rabbit. Cha-ching! We should mention though that while Fat Rabbit is free to play, once you sign up and make a deposit, you will, in fact, be playing with real money.

Fat Rabbit is a 5-reel, 5-row, 50 payline slot game with a cute farm theme. The wild is the fat rabbit, and he will give you some bonus features. You have the harvest feature, which removes old symbols and drops wild carrots – the reel will spin normally with all of the wild carrots, which changes the payout consideration.

There’s also the free games feature, which when triggered, awards you 5 free spins – and each spin offers additional steps in the game, to the point where you could possibly fill the screen with 5×5 wild rabbits for ultimate payout.

Overall, Fat Rabbit slot game is a medium-variance game with the potential for lucrative payout, if you find yourself on a roll. The minimum bet starts at 0.25 credits with all 50 payline active, and you can go as high as 100 credits per bet. This gives the highest payout of around 2,000 credits if you land 5 wild rabbits on a win line.

The Four Kings Casino and Slots

The Four Kings Casino and Slots is a social MMO (massively multiplayer online) and casino simulator in one. You first create a personal 3D avatar from a wide range of customization options. Your avatar could look nearly exactly like you if you wanted. From there, you walk around the game world (a large casino) and socialize with other players, or participate in casino games.

Many classic casino games are featured in Four Kings, including poker, blackjack, roulette, craps, baccarat, slots, video poker, and others. No real money is involved, instead, you receive daily free chips and additional chips for completing tasks.

In true MMO fashion, you can purchase new avatar outfits from a number of stores inside the casino, and a number of themed private properties – where you can invite other players to hang out and play additional games unique to personal properties.

Owning the Oceanview Hotel property, for example, gives you access to a beach-front property with a “beachcomber” mini-game, where you can invite up to 11 friends to earn daily rewards.

Overall, The Four Kings Casino and Slots is a really unique game in the online casino genre, combining many aspects of a social MMO with online gambling.

HD Poker: Texas Hold’em

For an awesome, no-real-money-involved Texas Hold’em experience, you can try HD Poker: Texas Hold’em. It’s a bit similar to Zynga Poker (the browser-based / mobile app game), but HD Poker is overall much better polished. There’s a huge list of tables and tournaments to join, from low to high stakes, and the game supports multi-table playing, so you can play up to four tables at the same time.

Being a free game with no real money involved, you’ll receive a certain amount of free chips for daily log-ins. You can also spin the mega-wheel for a chance to win additional chips, though spinning the wheel costs tickets.

This is where the line gets blurry. The game is supported by in-game purchases with real money – so you can purchase more chips with real money, or tickets for the megawheel, or cosmetics like character outfits. However, you can’t cash out your chips for real money, even if you bought them through the game store.

As a no-risk Texas Hold’em game, HD Poker is certainly a lot of fun. Every so often, a loot chest will appear on the table, which goes to the winning player of the current hand – opening the chest will typically grant you more chips, tickets for the mega-wheel, and even items from the real-money store.

from Feedster https://www.feedster.com/things-to-do-not-at-work/3-free-online-casino-games-to-try-in-2019/

How To Make Your Business Sustainable

Making your business sustainable is something that every business owner should aim for. However, this then opens up the question as to how you achieve this in the first place. Also, you may have expected that small businesses would fail to make a difference. Well, I beg to differ and I will show you why I do believe that this is true.
The concept of green technology and reducing your carbon footprint is hardly new. The main issue is how to adopt a new way of doing things that will improve the environment. Well, it’s easier than you think.
So, to help, I have five different ways in which you too can develop your own sustainable business.

Make It Central To Your Values

The first way that I must discuss is that this has to be central to the values of your business. There’s no point in doing things in a half-hearted manner as that will get you nowhere. It’s also important that everyone in your business is on the same page.
You must also seek to identify the need for bringing sustainability into your business. You may want to begin to select the ways in which this is achievable. By taking this fundamental step, you look at your business in a different light. Also, each and every decision from that moment on is taken with the idea of sustainability incorporated into it.

Always Aim For A Low-Impact Approach

When talking about a low-impact approach, I’m referring to certain aspects of your business that do have a knock-on effect on the environment.
Think about either packaging or printing. This involves materials that will often not come from sustainable sources, and that’s not a good idea.
There are several ways in which you can achieve this. One option is to look at reducing the amount of printing you do in your business. An increasing number of companies are making attempts at becoming paperless, and that alone will reduce your carbon footprint. Also, use recycled materials in your packaging, or at least reduce the size of the packaging.
The more you look at ways to reduce materials that you use, then the better it is for the environment.

Work As A Team

What I mean here is to work in tandem with other businesses in your area or building. This can take various forms whether it leads to a more communal approach to recycling or cutting back on general waste.
The exact way in which you can work as a team with other businesses will depend on the industries you work in. But if you think about it long enough then there is always room for improvement.
Perhaps the hardest part with this point is in trying to convince others to join in with your campaign. However, the mere fact that sustainability is a real buzz word at this moment in time is in your favor.

Build With A Green Approach In Mind

I know there are a number of people reading this and thinking that it’s impossible to become more sustainable due to the infrastructure of their business. While this is a potential problem, that doesn’t mean you can avoid taking a green approach to new things.
Hopefully, your business can expand and as each new aspect develops, it then becomes the right time to bring that green approach on board. If you are expanding the property, then use green materials and building techniques. If you purchase new equipment, then make sure that it’s green technology and get a tax rebate using a Toronto tax lawyer.
As long as you have brought that idea of sustainability to fruition, it then becomes easier to use new methods and techniques at the point of origin. Thinking that it’s a good idea to do this after you have started expansion or a new project is pointless.

Make The Workplace Sustainable

Finally, you need to spend time looking at ways to make the actual workplace sustainable. This is something that a higher percentage of people are aware of, and there’s a growing chance that they will ask you about the approach that your business is taking.
With this, there are various ways in which you can achieve this.
If possible, look at remote working as an option even if this is only during certain periods. This can reduce travel time along with transport costs. There is also a reduction in certain overheads when fewer people are there on a personal basis.
These are a few ideas and tips that I feel can make a difference to any business that is seeking to become more sustainable. All that is required from you is to look at putting things into action, and with that the ball is in your court.

from feedster.com https://feedster.com/how-to-make-your-business-sustainable/

How To Create More Content, Faster

Creating content for marketing purposes is time-consuming. The actual length of time it takes will depend on the quality of the content you require. In saying that, there is also the potential for it taking too long and being over-thought.
What helps is striking a balance between quality while also not using up a considerable amount of time. While this may sound implausible, I’ll give you three different tips that can help. It will lead to you getting the kind of content you seek without it taking an eternity.
Content marketing is one of the most powerful ways in which you can build your brand. Of course, this all depends on the overall quality of your content and the message that you seek to portray. Often, the fear of whether something is good enough is capable of holding you back. The longer it takes, the more that fear builds which is why I’m going to help you with it all.
So, onto those three tips.

Build Your Own Swipe File

One area that takes a significant amount of time is trying to come up with ideas for the content in the first place. You may search around for inspiration, but this will often lead to you feeling swamped with ideas. Alternatively, you may have no concept of where to look.
Building a swipe file solves all of these problems in an instant.
A swipe file is a folder where you include articles, blog posts, adverts or marketing materials that you have viewed online. The aim is that these articles inspire you or they can act as the base for your own content. Please don’t copy it word for word but rather incorporate your own angle or twist to make it unique. This is way more important than you realize.

Get Someone Else To Do It

Getting stuck in a content writing rut is horrific. Trying to get yourself out of it will become difficult as your sense of frustration rises. When this does happen, I would recommend you take the easy way out and get someone else to do it for you. There’s no point battling on.
Of course, even when you outsource the content, you must know what you are looking for. This is going to allow the writer to then construct something that is of use to you. Also, check to see how long they take and include a deadline.
This approach is also useful when you are pushed for time with your marketing strategy for a personal injury lawyer Edmonton. Even though we are looking at producing content in a shorter time-frame, you still need to keep the quality of the work high. Pushing it out on your own while your mind is elsewhere will lead to mistakes. There’s little doubt that this has a negative impact on your marketing.
I would suggest shopping around for content creators. Don’t focus on the price. Instead, rather focus on their experience in the field. Thanks to this, you will receive some wonderful content without it breaking the bank.

Don’t Do It Online

My final tip involves you becoming serious with what you are attempting to do. For this, I want you to remove as many distractions as possible. Of course, the biggest distraction of all is the Internet. This means I would look at producing your content offline.
To do this, you must have all of your research ready so you understand what you are writing. Once you do this, disconnect from the Internet and stick to your guns by avoiding re-connecting until you are happy with the piece.
By doing this, it can help you to focus on what you are doing and the quality of your content will also often increase. I do admit that this is perhaps the hardest tip to follow. After all, we are all guilty of finding distractions without any difficulty. However, if you are serious about your content marketing, then I would implore you to do this.
Perhaps the main point I am making is that you will very rarely have to make wholesale changes to what you are already doing when writing content. The hardest thing of all is finding that source of inspiration. As long as you can cope with that, then the rest is easy.
Content marketing, and the creation of the content itself, is central to your online success. Look at adopting these three tips and see the difference it can make to your entire approach.

from feedster.com https://feedster.com/how-to-create-more-content-faster/

Top 5 Examples of Body Art and Ornamentation That You Should Consider

Tattoos and piercings are one of the ways to make a personal statement and achieve a look that you want for yourself. While not for everyone, many people find that these approaches singly or as part of a combination are to their liking. If you are wondering what sort of body art or ornamentation would be right for you, it pays to consult with the experts at Blacklinestudios.ca, a renowned Toronto tattoo shop. Here are some of the suggestions they are likely to recommend.
 
Ear Piercings
Over the last several decades, ear piercings have gone from being something that happens to be a little daring to a form of body ornamentation suitable for people of all genders. The trick is to determine how many piercings you want on an ear or both ears, and what type of jewelry will go with those piercings. By choosing to have the work done at one of the better ear piercing services in Toronto, you can get suggestions from people who will recommend something that works with your personality and projects the look that you have in mind.
 
Wrist and Ankle Tattoos
The team at Blacklinestudios.ca, a renowned Toronto tattoo shop, is likely to recommend wrist or ankle tattoos for those who want something that’s subtle and stylish. The design can look something like an ankle or wrist bracelet, or be something that’s larger and more elaborate if you like. This kind of body art works well when you plan on availing yourself of ear piercing services in Toronto to add something simple to one or both ears, like a stud sporting the gem of your choice.
 
Nipple Piercings
You’ll find that the team at Blacklinestudios.ca, a renowned Toronto tattoo shop, are not strangers to nipple piercings. Like ear piercings, it’s possible to pierce one or both nipples and add some type of jewelry that helps to enhance your overall look. You can choose to go with something simple that happens to match the jewelry you chose after visiting one of the top ear piercing services in Toronto, or you can go with something that’s more ornate.
Remember that nipple piercings do allow you to change out the jewelry whenever you like. For example, you may choose something that’s simple and smaller to wear under your clothing at work. Before going out for the evening, you may exchange the simpler jewelry for something that’s more prominent.
 
Chest Shoulder and Arm Tattoos
If tattoos for your arms, shoulders, or chest is what you have in mind, there are plenty of designs offered by Blacklinestudios.ca, a renowned Toronto tattoo shop. Select something that would go well with your build and the set of your shoulders. Remember that if you have a custom design in mind, the artists are happy to work with you to come up with a finished design, up to and including the colour choices.
Remember that ear piercings do look nice with upper body tattoos. You may even draw inspiration for the jewelry from the tattoo design itself. Once the tattoo is done, visit one of the ear piercing services in Toronto and see what you can find.
 
Intimate Piercings
There is also the option of looking into intimate piercings that only you and your special someone will see. When you visit Blacklinestudios.ca, a renowned Toronto tattoo shop, they will have some examples of intimate piercings suitable for all genders. Select the site for the piercing , find the right type of jewelry, and make arranges for the work to be done. A professional who routinely offers ear piercing services in Toronto is also likely to be qualified to manage intimate piercings too.
What sort of body art and ornamentation is right for you? No one can answer that question other than yourself. Feel free to talk with professionals and get their opinions. Consider all your options before making a decision and ask as many questions as you like. Doing so will help you decide what type of tattoo or piercing will help you achieve the look you want and provide satisfaction for a long time to come.

from feedster.com https://feedster.com/top-5-examples-of-body-art-and-ornamentation-that-you-should-consider/

Resident Evil 2 Remake – A Classic Scary-survival Saga All Set to Dazzle You

As soon as I heard about the release date of Resident Evil 2 remake, I have been impatiently waiting ever since. Introduced on 25th January 2019, this single-player survival horror classic is created by Capcom R&D Division 1 to wow the ardent fans of the series. The title offers a number of exciting features that remind me of the intense gameplay dynamics of the very first Resident Evil and the last, RE 7. It is a remake of the 1998 Resident Evil 2 allowing PlayStation 4, Windows, and Xbox One users to embark on a thrilling journey they never have experienced before.
The new game plot features college student Claire Redfield and rookie police officer, Leon S. Kennedy. They make brazen attempts to escape from the beleaguering state of city Racoon amidst a zombie apocalypse. I was instantly smitten by the snazzy graphics, developer Masatoshi Fukazawa’s brilliant gaming dynamics and designer HidehiroGoda’s aesthetics & presentation that gave the term ‘survival horror’ a whole new meaning. The developers released first Resident Evil 2 in 1998 for PlayStation gamers. I feel elated to see the stark resemblance and the diligence put in by Capcom to remain faithful to the original.
Having seen the trailer and gameplay footage released by the developers in the promotional event of the game at E3 2018, I eagerly waited for the remake to dazzle me with its real-life semblance & spooky gameplay features. Some of the new aspects I noted were the parts probably added by the makers to make the title more realistic. We get more horror over action compared to the earlier installment and character customization. Check Leon with huge shoulder pads. By using the RE engine, the developers made an impressive effort to bring more ingenuity to the storyline. They added creative spooky sequences, focusing on lighting, smoke & room layout and stepped up the visual effects to overcome the low-polygon feel of the original.
With the same engine used for the creation of Resident Evil 7, the remake takes on a more modernized approach to keep you hooked on to your screens. With zombies looking scarier and intimidating, sequences packing adrenaline-pumping action adventure, and the main characters built to take the game to a whole new level, this is a ride you don’t want to miss. I found the sound design a lot better than the earlier games. The developers have used a new camera system with fixed angles, so the sound does not generate from a single source. You will love the new sound effects, weapon smashes and zombie shrieks in this horror-fantasy saga.
The makers have designed the characters, Leon & Claire, to introduce new features that fans will surely love. I for one instantly noticed that the attributes of the models have been directly roped in from real people. Claire Redfield is inspired by the model Jordan McEwen; Leon S. Kennedy by the model Eduard Badaluta; and Marvin Branagh’s character takes a lot of its features from the music producer Patrick Levar. With my PlayStation 4 Pro, the game made me feel like I was part of the gory game world, actually a resident of Racoon city. Since the title offers enhancements for PlayStation 4 Pro and Xbox One X with support for the 4K resolution and 60 frames per second, the playing experience was fabulous, especially with the upscale graphics and sound effects.
Having played the 30-minute mini-version known as the 1-Shot Demo launched by Capcom on January 11, 2019, and thoroughly enjoying it, I couldn’t wait to try out the first sequence, the opening part of Resident Evil 2. This full-fledged reprisal of the original had me pining for replays as I played through, the experience toggling between exciting and pleasingly terrifying at times.

What’s Good & Bad
To sum up the pros for you, I would say the game is a brilliant take on larger than life survival horror & action play that is terrifying and intense. There are amazing action sequences, two awesome play modes, gritty challenges along the journey, a cool repository of heavy and responsive artillery, two nerve-jolting campaigns, a smashing single-player mode, cool resources &unlockables, and great character customization. Priced at £39.99, the title packs a solid punch when it comes to addictive play. There is, of course, a hint of rub in the title, especially when we see the short gameplay and slightly gloomy aura of the game world. While it is thrilling to fight zombies, slay scary monsters and make your way out of the spooky Racoon city, the entire grim landscape & terrifying backdrop tends to take a toll on you. It turns into a claustrophobic feel that may have you experiencing melancholy if you are too timid. The exciting plot could be a bit lengthier. With a title so engaging, I feel the more are the action-packed sequences & twists, the more piquant could be the overall impact. With a short plot and more focus on zombies, characters and challenging missions, we see very little of the Racoon city, its stunning landscape, and the residents that make it so intriguing.
Gameplay
The Resident Evil 2 Remake is a modish take on survival horror, based on the picturesque Racoon city backdrop. It features the municipal Police Station, now controlled by monsters and Zombies. Having once been a lively city inhabited by human civilization, the place is now a scary tale of terror-invoking zombies & evil creatures that are ready to pounce on you. The famous protagonists (key characters) include college student Claire Redfield and rookie police officer Leon S. Kennedy (as highlighted earlier), who set foot in the city, seeking answers. The ordeal has them embroiled in a gruel mission to take down these evil monsters, debunk the subtleties, and escape from the terrifying city masked by a gloomy aura and spooky vibes. Your objective is to take the role of either of these and help slay zombies while collecting useful resources, taking on challenging missions and moving up higher levels as you journey across the game map. Capcom’s series has always been successful with gamers taking an instant liking to the impressive bout of creative features infused by the developers. The Resident Evil 2 remake is no different. I think the game plot is refreshingly adventurous giving a zap of spooky action & thrills. It gets you instantly hooked, and you might just get completely addicted to this gamer’s delight.
Game Features
Developers recreated RE 2 to uplift the magic of the original classic. With the game boasting the finest survival-horror experiences you would ever come across, I say George Romero’s famous evil residents from 1998 are still a force to reckon with. In the single-player mode, you get two unlockable versions – the 4th Survivor and Tofu Survivor – giving you the option of selecting between the two exciting campaigns. While one features Claire and the adventures that follow, the other is all about Leon and the thrilling zombie-combat ride that will have you eventually fleeing the city at the end if you win. Although both campaigns have their own specific set of challenges, twists in storyline and puzzles along the way, both follow the same gameplay dynamics. With each mission, the anticipation, thrills and tense feelers keep mounting as you unleash powerful gunplay at your disposal to gain a competitive edge over evil. Despite the fact, there are repetitive moments within the gameplay and the narrative gets a bit monotonous, I feel the overall playing experience is rather indulging and fascinating with the fast pace of the horror saga & shrieking zombies lurking around.
As soon as the starting sequence rolls into play, you are hit by the rugged landscape marred by pitch-black darkness, silence and the looming threat of evil ready to take a dig at you. You must be vigilant and adroit, otherwise, a zombie might just ambush right out of the wood and claim victory. You get an impressive repository of resources and weapons like pistols, shotguns, and grenades. You can use these to protect yourself, as you plan your escape from Rangoon city. You will need strength, health, and power-ups, as you move up higher levels in the game. You will definitely need to step up your health and maintain your energy levels to have enough power to fight zombies and make your way out. Whether you are the young, callow Leon Kennedy who is a bit intimidated by the entire facade or the much prehensile Claire Redfield who is more formidable, brave and sagacious, you are sure to love every moment of the nail-biting zombie-attack and thrill action sequences. You need to keep a check on what Umbrella Corporation plans next and what are its objectives. Is it using evil to get its way in Rangoon city? What is the secretive firm up to? Be on the ball about threats from this end while engaged in heated combats with the monsters that have turned a peaceful serenity hub into a terrifying horror-shack.
You will certainly come across other popular characters from earlier versions of the game including the much notorious Umbrella Corporation. There are also places that you will stumble across and enjoy exploring. These include the Umbrella NEST Labs, the Raccoon City Police Department, the dark sewers & zombie hideouts. All these have been roped in from the original, however, morphed into a more neo-classic design for modernization of the remake. It was pure joy for me to unravel these across the way and notice the ingenuity fused with the original game attributes to deliver an indelible experience.
The dark, menacing zombies and monsters are another feature that grabbed my attention the moment I set foot inside the city. Crafted using the dynamic gore system, they are nightmarish creatures that will stop at nothing to get their hands on you. With their terrifying demeanor and sharp combat tactics & bullet-walkthrough abilities, these are the same ferocious monsters from 1998. They will haunt you if you are not fast enough to topple them over & kill them. They will not stop at anything; even tear off a limb, body parts, and the skin while the gore system does its best to make them look more spooky and deathly. If you thought these rinky-dink zombies are just another bale of hay that will serve as weapon fodder, then you need to play this remake. These unpredictable Zombies impress with the terror big time! Shoot at them or set an entire flank of these things on fire. It is pure ecstasy.
There are safe rooms within the city that you can use as hideouts to keep the monsters at bay. Use the time to rethink your battling strategy. Make sure you remember vital locations and their layouts, so you do not lose around the place, ready to be devoured by evil creatures. Collect as much ammunition as you can. However, there will be moments when you will be asking yourself, should I run to grab a box of collectibles with monsters scattered around it or should I wait in this safe room? You will need to be quick-witted and alert to make such decisions in seconds to reach higher levels. The better you perform, the higher are your chances of unlocking cool power-ups and ammunition. You need it to strengthen your character. Resident Evil 2 Remake offers you plenty of such moments. With the two unlockable modes, you will have great time slaying monsters in two different scenarios. While the 4th Survivor Challenge is definitely addictive with intense action moments that test your survival abilities & combat prowess, I’d recommend going for the Tofu Challenge where you’re walking on a tofu-featured battleground with only a single weapon in hand.
There are exciting puzzles, twists and other rooms that are unlocked once you have finished your campaign. You will need to use intuition and these rewards to unravel the true ending. Nevertheless, with adventurous, spine-chilling gameplay, this is no easy feat. With an exciting slew of thrilling modes, awesome horror-based gameplay dynamics, battling sequences and exciting collectibles, this Resident Evil 2 Remake is all set to climb up the popularity charts. Are you ready for the challenge?

from feedster.com https://feedster.com/resident-evil-2-remake-a-classic-scary-survival-saga-all-set-to-dazzle-you/